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(MKT) Marketing Education Standards Book

Site: Learnbps
Course: CTE-S (MKT) Marketing Education
Book: (MKT) Marketing Education Standards Book
Printed by: Guest user
Date: Wednesday, July 15, 2026, 9:10 PM

Table of contents

Introduction

CTE_S MKT logo

Marketing Education Standards

The CTE-S (MKT) Marketing Education Standards course in Learnbps is Bismarck Public School District's current progress on prioritizing and deconstructing standards to provide a consistent, clear understanding of what students are expected to learn. The standards are designed to provide guidance so teachers and parents know what they need to do to help students. Plus help students reflect on the knowledge and skills that they need for success.

Standards
Courses
Identifier Explanation

MKT-HS.19.T.03.01

The Bismarck Public School District Standards-Based Progress Report displays grades at the concept level. Therefore Bismarck Public School District has modified the North Dakota DPI Identifiers to fit into our student information system PowerSchool for Standards-Based grading. Above is a CTE-Standards MKT identifier with smaller muted text showing the addition  to the identifier that are the components that BPS adds to the State code.

BPS-Standards logo

MKT-HS.19.T03.01

Subject-Grade Level

MKT Business and Marketing Education
In a word, Marketing Education is committed
to providing career awareness,
to the success of employees at various
levels and in various specialties.

Standard

The overarching standards are
  • Standard 01: Business Law
  • Standard 02: Communication Skills
  • Standard 03: Customer Relations
  • Standard 04: Economics
  • Standard 05: Emotional Intelligence
  • Standard 06: Entrepreneurship
  • Standard 07: Financial Analysis
  • Standard 08: Human Resource Management
  • Standard 09: Information Management
  • Standard 10: Marketing
  • Standard 11: Operations
  • Standard 12: Professional Development
  • Standard 13: Strategic Management
  • Standard 14: Channel Management
  • Standard 15: Marketing Information Management
  • Standard 16: Marketing Planning
  • Standard 17: Pricing
  • Standard 18: Product/Service Management
  • Standard 19: Promotion
  • Standard 20: Selling

Topic

Each standard has between 2 to 12 topics

Topics are clusters of like competencies

Standard Competency

A statement of what students should know
and be able to do at specified grade levels.

click on the identifier components for more explanations

MKT-HS.19.T03.01 Explain the components of advertisements.
Note how the identifiers auto-link to the standards global glossaries.

ND DPI logo

19.3.1

Standards

The overarching standards across all levels are
  • Standard 01: Business Law
  • Standard 02: Communication Skills
  • Standard 03: Customer Relations
  • Standard 04: Economics
  • Standard 05: Emotional Intelligence
  • Standard 06: Entrepreneurship
  • Standard 07: Financial Analysis
  • Standard 08: Human Resource Management
  • Standard 09: Information Management
  • Standard 10: Marketing
  • Standard 11: Operations
  • Standard 12: Professional Development
  • Standard 13: Strategic Management
  • Standard 14: Channel Management
  • Standard 15: Marketing Information Management
  • Standard 16: Marketing Planning
  • Standard 17: Pricing
  • Standard 18: Product/Service Management
  • Standard 19: Promotion
  • Standard 20: Selling

Topics

Each standard has between 2 to 12 topics

Topics are clusters of like competencies

Competency

A statement of what students should know
and be able to do at specified grade levels.

click on the identifier components for more explanations

19.3.1 Explain the components of advertisements.
State individual grade-specific standards can be identified by their Standard, Topic, and Competencies.

Course Restore (3.0 MB)

Standards

MKT Standards Logo
S01 S02 S03 S04 S05
S06 S07 S08 S09 S10
S11 S12 S13 S14 S15
S16 S17 S18 19 S20

MKT-s logoMKT-HS.01 Standard 01 - Business Law
Understands business's responsibility to know, abide by, and enforce laws and regulations that affect business operations and transactions.

Topic 1.1: Acquire the attitudes, knowledge and skills that contribute to effective learning in school and across the life span.
  • MKT+HS.01.T01.01    Describe legal issues affecting businesses
  • MKT+HS.01.T01.02    Describe legal issues affecting the marketing of sport/event products
  • MKT+HS.01.T01.03    Discuss legal considerations in the finance industry
  • MKT+HS.01.T01.04    Discuss the effect of tax laws and regulations on financial transactions
  • MKT+HS.01.T01.05    Explain the nature of regulations affecting the hospitality and tourism industry
  • MKT+HS.01.T01.06    Describe the rights of customers in the hospitality and tourism industry
  • MKT+HS.01.T01.07    Explain the nature of business licenses and permits
Topic 1.2: Apply knowledge of business ownership to establish and continue business operations.
  • MKT+HS.01.T02.01    Explain types of business ownership
  • MKT+HS.01.T02.02    Select form of business ownership

MKT-s logoMKT-HS.02 Standard 02 - Communication Skills
Understands the concepts, strategies, and systems used to obtain and convey ideas and information.

Topic 2.1: Read to acquire meaning from written material and apply verbal skills to obtain and convey information.
Topic 2.2: Record information to maintain and present a report of business activity.
Topic 2.3: Write internal and external business correspondence to convey and obtain information effectively.

MKT-s logoMKT-HS.03 Standard 03 - Customer Relations
Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

Topic 3.1: Foster positive relationships with customers to enhance company image and sales.
Topic 3.2: Resolve conflicts with/for customers to encourage repeat business.
Topic 3.3: Reinforce company's image to exhibit the company's brand promise.
  • MKT-HS.03.T03.01    Identify company's brand promise
  • MKT-HS.03.T03.02    Determine ways of reinforcing the company's image through employee performance
  • MKT-HS.03.T03.03    Explain the nature of customer service in the hospitality and tourism industry
  • MKT-HS.03.T03.04    Differentiate between offering services and offering products in hospitality and tourism
Topic 3.4: Understand the nature of customer relationship management to show its contributions to a company.
  • MKT-HS.03.T04.01    Discuss the nature of customer relationship management
  • MKT-HS.03.T04.02    Explain the role of ethics in customer relationship management
  • MKT-HS.03.T04.03    Describe the use of technology in customer relationship management

MKT-logoMKT-HS.04 Standard 04 - Economics
Understands the economic principles and concepts fundamental to business operations.

Topic 4.1: Understand fundamental economic concepts to obtain a foundation for employment in business.
Topic 4.2: Understand the nature of business to show its contributions to society.
Topic 4.3: Understand economic systems to be able to recognize the environments in which businesses function.
Topic 4.4: Acquire knowledge of the impact of government on business activities to make informed economic decisions.
  • MKT-HS.04.T04.03    Describe small-business opportunities in international trade
Topic 4.5: Analyze cost/profit relationships to guide business decision-making.
Topic 4.6: Understand economic indicators to recognize economic trends and conditions.
  • MKT-HS.04.T06.04    Discuss the impact of a nation's unemployment rates
  • MKT-HS.04.T06.05    Explain the economic impact of interest-rate fluctuations
  • MKT-HS.04.T06.06    Determine the impact of business cycles on business activities
Topic 4.7: Understand global trade's impact to aid business decision-making.
  • MKT-HS.04.T07.01    Explain the nature of global trade
  • MKT-HS.04.T07.02    Describe the determinants of exchange rates and their effects on the domestic economy
  • MKT-HS.04.T07.03    Discuss the impact of cultural and social environments on global trade
  • MKT-HS.04.T07.04    Explain international trade considerations for sport/event industries

MKT-s logoMKT-HS.05 Standard 05 - Emotional Intelligence
Understands techniques, strategies, and systems used to foster self-understanding and enhance relationships with others.

Topic 5.1: Apply ethics to demonstrate trustworthiness and manage stressful situations.
Topic 5.2: Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-s logoMKT-HS.06 Standard 06 - Entrepreneurship
Understands the concepts, processes, and skills associated with identifying new ideas, opportunities, and methods and with creating or starting a new project or venture.

Topic 6.1: Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures.
  • MKT+HS.06.T01.01    Explain the need for entrepreneurial discovery
  • MKT+HS.06.T01.02    Discuss entrepreneurial discovery processes
  • MKT+HS.06.T01.03    Assess global trends and opportunities for business ventures
  • MKT+HS.06.T01.04    Determine opportunities for venture creation
  • MKT+HS.06.T01.05    Assess opportunities for venture creation
  • MKT+HS.06.T01.06    Generate venture ideas
  • MKT+HS.06.T01.07    Determine feasibility of venture ideas
Topic 6.2: Develop concept for new business venture to evaluate its success potential.
  • MKT+HS.06.T02.01    Describe entrepreneurial planning considerations
  • MKT+HS.06.T02.02    Explain tools used by entrepreneurs for venture planning
  • MKT+HS.06.T02.03    Assess start-up requirements
  • MKT+HS.06.T02.04    Assess risks associated with venture
  • MKT+HS.06.T02.05    Assess the need to use external resources for concept development
Topic 6.3: Determine needed resources for a new business venture to contribute to its start-up viability.
  • MKT+HS.06.T03.01    Explain considerations in making the decision to hire staff
  • MKT+HS.06.T03.02    Identify capital resources needed for the venture
  • MKT+HS.06.T03.03    Assess the costs/benefits associated with resources
  • MKT+HS.06.T03.04    Use external resources to supplement entrepreneur's expertise

MKT-s logoMKT-HS.07 Standard 07 - Financial Analysis
Understands tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources.

Topic 7.1: Understand the fundamental principles of money needed to make financial exchanges.
Topic 7.2: Analyze financial needs and goals to determine financial requirements.
Topic 7.3: Understand the use of financial-services providers to aid in financial-goal achievement.
Topic 7.4: Use risk management products to protect a business’s financial well-being.
  • MKT-HS.07.T04.07    Describe the use of technology in risk management
  • MKT-HS.07.T04.08    Explain the nature of quality management
  • MKT-HS.07.T04.09    Discuss the nature of continuous improvement of the quality process
  • MKT-HS.07.T04.10    Describe the relationship between economic conditions and financial markets
  • MKT-HS.07.T04.11    Explain the nature and scope of financial globalization
Topic 7.5: Acquire a foundational knowledge of accounting to understand its nature and scope.
Topic 7.6: Implement accounting procedures to track money flow and to determine financial status.
Topic 7.7: Acquire a foundational knowledge of finance to understand its nature and scope.
Topic 7.8: Implement financial skills to obtain business credit and to control its use.

MKT-s logoMKT-HS.08 Standard 08 - Human Resources Management
Understands the tools, techniques, and systems that businesses use to plan, staff, lead, and organize its human resources.

Topic 8.1: Understand the role and function of human resources management to obtain a foundational knowledge of its nature and scope.
  • MKT+HS.08.T01.01    Discuss the nature of human resources management
  • MKT+HS.08.T01.02    Explain the role of ethics in human resources management
  • MKT+HS.08.T01.03    Describe the use of technology in human resources management
  • MKT+HS.08.T01.04    Discuss factors that impact human resources management
  • MKT+HS.08.T01.05    Describe planning techniques used in the hiring process
  • MKT+HS.08.T01.06    Describe ways that businesses build positive employer-employee relationships
  • MKT+HS.08.T01.07    Foster employee engagement and commitment
  • MKT+HS.08.T01.08    Explain labor-relations issues
  • MKT+HS.08.T01.09    Discuss issues associated with workplace diversity
  • MKT+HS.08.T01.10    Manage employee turnover
Topic 8.2: Implement organizational skills to facilitate others' work efforts, budget constraints, and productivity.
  • MKT+HS.08.T02.01    Assist employees with prioritizing work responsibilities
  • MKT+HS.08.T02.02    Determine hiring needs
  • MKT+HS.08.T02.03    Orient new employees
  • MKT+HS.08.T02.04    Develop job descriptions

MKT-s logoMKT-HS.09 Standard 09 - Information Management
Understands tools, strategies, and systems needed to access, process, maintain, evaluate, and disseminate information to assist business decision-making.

Topic 9.1: Use information literacy skills to increase workplace efficiency and effectiveness.
  • MKT+HS.09.T01.01    Discuss the nature of information management
  • MKT+HS.09.T01.02    Assess information needs
  • MKT+HS.09.T01.03    Obtain needed information efficiently
  • MKT+HS.09.T01.04    Evaluate quality and source of information
  • MKT+HS.09.T01.05    Apply information to accomplish a task
  • MKT+HS.09.T01.06    Store information for future use
Topic 9.2: Utilize information-technology tools to manage and perform work responsibilities.
  • MKT+HS.09.T02.01    Identify ways that technology impacts business
  • MKT+HS.09.T02.02    Explain the role of information systems
  • MKT+HS.09.T02.03    Discuss principles of computer systems
  • MKT+HS.09.T02.04    Use basic operating systems
  • MKT+HS.09.T02.05    Describe the scope of the Internet
  • MKT+HS.09.T02.06    Demonstrate basic e-mail functions
  • MKT+HS.09.T02.07    Demonstrate personal information management/productivity applications
  • MKT+HS.09.T02.08    Demonstrate basic web-search skills
  • MKT+HS.09.T02.09    Demonstrate basic word processing skills
  • MKT+HS.09.T02.10    Demonstrate basic presentation applications
  • MKT+HS.09.T02.11    Demonstrate basic database applications
  • MKT+HS.09.T02.12    Demonstrate basic spreadsheet applications
  • MKT+HS.09.T02.13    Explain ways that technology impacts the hospitality and tourism industry
  • MKT+HS.09.T02.14    Use software to automate services
  • MKT+HS.09.T02.15    Use database for information analysis
  • MKT+HS.09.T02.16    Use analytical tracking tools
Topic 9.3: Maintain business records, acquire information, and apply data mining methods to guide business decision-making.
  • MKT+HS.09.T03.01    Describe the nature of business records
  • MKT+HS.09.T03.02    Conduct an environmental scan to obtain business information
  • MKT+HS.09.T03.03    Identify sport/event trends
  • MKT+HS.09.T03.04    Measure economic impact of sport/event
  • MKT+HS.09.T03.05    Describe current issues and trends in the hospitality and tourism industry
  • MKT+HS.09.T03.06    Explain the need for hospitality and tourism business information
  • MKT+HS.09.T03.07    Identify information monitored for business decision making
  • MKT+HS.09.T03.08    Explain sources of secondary hospitality and tourism information
  • MKT+HS.09.T03.09    Explain types of primary hospitality and tourism market information
  • MKT+HS.09.T03.10    Describe methods used to collect business information
  • MKT+HS.09.T03.11    Obtain business information from customer databases
  • MKT+HS.09.T03.12    Identify challenges with the use of unstructured business data
  • MKT+HS.09.T03.13    Obtain hospitality and tourism information from online sources
  • MKT+HS.09.T03.14    Track environmental changes that impact hospitality and tourism
  • MKT+HS.09.T03.15    Monitor hospitality and tourism sales data
  • MKT+HS.09.T03.16    Explain the use of descriptive statistics in business decision-making
  • MKT+HS.09.T03.17    Interpret descriptive statistics for business decision-making
  • MKT+HS.09.T03.18    Display hospitality and tourism data in charts/graphs or in tables
  • MKT+HS.09.T03.19    Prepare and use presentation software to aid in making oral reports
  • MKT+HS.09.T03.20    Present hospitality and tourism findings orally
  • MKT+HS.09.T03.21    Prepare written reports for hospitality and tourism decision-making

MKT-s logoMKT-HS.10 Standard 10 - Marketing
Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Topic 10.1: Understand marketing's role and function in business to facilitate economic exchanges with customers.
  • MKT-HS.10.T01.03    Differentiate between service marketing and product marketing
Topic 10.2: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
  • MKT-HS.10.T02.01    Explain factors that influence customer/client/business buying behavior
  • MKT-HS.10.T02.02    Discuss actions employees can take to achieve the company's desired results
  • MKT-HS.10.T02.03    Demonstrate connections between company actions and results
Topic 10.3: Acquire an understanding of marketing's role and function in business to facilitate work among departments.
  • MKT-HS.10.T03.03    Develop strategies to market an organization to potential employees

MKT-s logoMKT-HS.11 Standard 11 - Operations
Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

Topic 11.1: Understand operation's role and function in business to value its contribution to a company.
  • MKT-HS.11.T01.04    Explain the nature and scope of distribution
  • MKT-HS.11.T01.05    Explain the concept of place (distribution) in the hospitality and tourism industry
  • MKT-HS.11.T01.06    Explain the relationship between customer service and distribution
Topic 11.2: Adhere to health and safety regulations to support a safe work environment.
  • MKT-HS.11.T02.02    Report noncompliance with business health and safety regulations
Topic 11.3: Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.
  • MKT-HS.11.T03.07    Handle and report emergency situations
  • MKT-HS.11.T03.08    Comply with strategies for protecting business' digital assets
  • MKT-HS.11.T03.09    Comply with strategies to protect digital customer data
  • MKT-HS.11.T03.10    Define strategies to protect business' digital assets, customer data, and other protected information
  • MKT-HS.11.T03.11    Evaluate strategies for protecting business' digital assets
  • MKT-HS.11.T03.12    Develop strategies to protect digital data
Topic 11.4: Implement security policies/procedures to minimize chance for loss.
  • MKT-HS.11.T04.06    Identify factors affecting evacuation procedures/protocols
  • MKT-HS.11.T04.07    Explain security considerations in the hospitality and tourism industry
  • MKT-HS.11.T04.08    Discuss employee security issues in hospitality and tourism
  • MKT-HS.11.T04.09    Develop procedures for safeguarding cash
Topic 11.5: Utilize project-management skills to improve workflow and minimize costs.
Topic 11.6: Implement purchasing activities to obtain business supplies, equipment, resources, and services.
Topic 11.7: Understand production's function and the quality-control processes to minimize errors and to expedite workflow.
Topic 11.8: Implement expense-control strategies to enhance a business's financial wellbeing and a client’s budget.
Topic 11.9: Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-s logoMKT-HS.12 Standard 12 - Professional Development
Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career.

Topic 12.1: Acquire self-development skills to enhance relationships and improve efficiency in the work environment.
Topic 12.2: Understand and follow company rules and regulations to maintain employment.
Topic 12.3: Achieve organizational goals to contribute to company growth.
  • MKT-HS.12.T03.02    Ascertain employee's role in meeting organizational goals
Topic 12.4: Utilize critical-thinking skills to determine best options/outcomes.
Topic 12.5: Participate in career planning to enhance job-success potential.
Topic 12.6: Implement job-seeking skills to obtain employment.
Topic 12.7: Utilize career-advancement activities to enhance professional development.
  • MKT-HS.12.T07.04    Determine the services provided by professional organizations in the hospitality & tourism industry
  • MKT-HS.12.T07.05    Utilize professional development opportunities in hospitality and tourism
  • MKT-HS.12.T07.06    Employ career-advancement strategies in hospitality and tourism
Topic 12.8: Acquire information about the marketing industry to aid in making career choices.

MKT-s logoMKT-HS.13 Standard 13 - Strategic Management
Understands tools, techniques, and systems that affect a business's ability to plan, control, and organize an organization/department.

Topic 13.1: Recognize management's role to understand its contribution to business success.
  • MKT+HS.13.T01.01    Explain the concept of management
  • MKT+HS.13.T01.02    Explain the nature of managerial ethics
  • MKT+HS.13.T01.03    Discuss the nature of managerial planning
  • MKT+HS.13.T01.04    Explain managerial considerations in organizing
  • MKT+HS.13.T01.05    Describe managerial considerations in staffing
  • MKT+HS.13.T01.06    Discuss managerial considerations in directing
  • MKT+HS.13.T01.07    Explain management theories and their applications
Topic 13.2: Utilize planning tools to guide organization's/department's activities.
  • MKT+HS.13.T02.01    Explain the nature of business plans
  • MKT+HS.13.T02.02    Develop company goals/objectives
  • MKT+HS.13.T02.03    Define business mission
  • MKT+HS.13.T02.04    Describe the nature of managerial control
  • MKT+HS.13.T02.05    Explain external planning considerations
  • MKT+HS.13.T02.06    Identify and benchmark key performance indicators
  • MKT+HS.13.T02.07    Develop action plans
  • MKT+HS.13.T02.08    Develop business plan

MKT-s logoMKT-HS.14 Standard 14 - Channel Management
Understands the concepts and processes needed to identify, select, monitor, and evaluate sales channels.

Topic 14.1: Acquire foundational knowledge of channel management to understand its role in marketing.
  • MKT-HS.14.T01.01    Explain the nature and scope of channel management
  • MKT-HS.14.T01.02    Explain the relationship between customer service and channel management
  • MKT-HS.14.T01.03    Explain the nature of channels of distribution
  • MKT-HS.14.T01.04    Describe the use of technology in the channel management function
  • MKT-HS.14.T01.05    Explain legal considerations in channel management
  • MKT-HS.14.T01.06    Describe ethical considerations in channel management
Topic 14.2: Manage channel activities to minimize costs and to determine distribution strategies.
  • MKT-HS.14.T02.01    Coordinate channel management with other marketing activities
  • MKT-HS.14.T02.02    Explain the nature of channel-member relationships

MKT-s logoMKT-HS.15 Standard 15 - Marketing-Informaton Management
Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
  • MKT-HS.15.T01.01    Describe the need for marketing data
  • MKT-HS.15.T01.02    Explain the nature and scope of the marketing information management function
  • MKT-HS.15.T01.03    Explain the role of ethics in marketing-information management
  • MKT-HS.15.T01.04    Describe the use of technology in the marketing-information management function
  • MKT-HS.15.T01.05    Describe the regulation of marketing-information management
  • MKT-HS.15.T01.06    Explain the need for sport/event marketing information
Topic 15.2: Understand marketing-research activities to show command of their nature and scope.
  • MKT-HS.15.T02.02    Discuss the nature of marketing research problems/issues
Topic 15.3: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
  • MKT-HS.15.T03.01    Describe methods used to design marketing research studies
  • MKT-HS.15.T03.02    Describe options businesses use to obtain marketing-research data
Topic 15.4: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Topic 15.5: Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.
Topic 15.6: Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.
Topic 15.7: Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-s logoMKT-HS.16 Standard 16 - Market Planning
Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
Topic 16.2: Employ marketing-information to plan marketing activities.

MKT-s logoMKT-HS.17 Standard 17 - Pricing
Understands concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers' perceptions of value.

Topic 17.1: Develop a foundational knowledge of pricing to understand its role in marketing.
  • MKT-HS.17.T01.06    Describe pricing issues associated with sport/event products
  • MKT-HS.17.T01.07    Explain the concept of price in the hospitality and tourism industry
  • MKT-HS.17.T01.08    Explain the nature and scope of the pricing function
  • MKT-HS.17.T01.09    Describe factors affecting the prices of hospitality and tourism products
Topic 17.2: Employ pricing strategies to determine optimal pricing.

MKT-s logoMKT-HS.18 Standard 18 - Product/Service Management
Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
  • MKT-HS.18.T01.01    Explain the nature and scope of the product/service management function
  • MKT-HS.18.T01.02    Identify the impact of product life cycles on marketing decisions
  • MKT-HS.18.T01.03    Describe the use of technology in the product/service management function
  • MKT-HS.18.T01.04    Explain business ethics in product/service management
  • MKT-HS.18.T01.05    Explain the nature of sport/event brand/branding
Topic 18.2: Generate product ideas to contribute to ongoing business success.
Topic 18.3: Employ product-mix strategies to meet customer expectations.
  • MKT-HS.18.T03.05    Determine services to provide customers
  • MKT-HS.18.T03.06    Identify consumer protection provisions of appropriate agencies
  • MKT-HS.18.T03.07    Describe services offered by the hospitality and tourism industry
  • MKT-HS.18.T03.08    Explain the nature of product extensions in the hospitality and tourism industry
Topic 18.4: Position company and product/services to acquire desired business image.
Topic 18.5: Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-s logoMKT-HS.19 Standard 19 - Promotion
Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome

Topic 19.1: Acquire a foundational knowledge of promotion to understand its nature and scope.
  • MKT-HS.19.T01.05    Describe the use of technology in the promotion function
  • MKT-HS.19.T01.06    Describe the regulation of promotion
  • MKT-HS.19.T01.07    Describe the concept of promotion in the hospitality and tourism industry
  • MKT-HS.19.T01.08    Explain promotional methods used by the hospitality and tourism industry
Topic 19.2: Understand promotional channels used to communicate with targeted audiences.
  • MKT-HS.19.T02.04    Identify communications channels used in sales promotion
  • MKT-HS.19.T02.05    Explain communications channels used in public-relations activities
Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
  • MKT-HS.19.T03.02    Explain the importance of coordinating elements in advertisements
Topic 19.4: Understand the use of public-relations activities to communicate with targeted audiences.
  • MKT-HS.19.T04.02    Discuss internal and external audiences for public-relations activities
Topic 19.5: Understand the use of direct marketing to attract attention and to build brand.
Topic 19.6: Develop content for use in marketing communications to create interest in product/business/idea.
Topic 19.7: Manage media planning and placement to enhance return on marketing investment.
Topic 19.8: Utilize publicity to inform stakeholders of business activities.
Topic 19.9: Employ sales-promotion activities to inform or remind customers of business/product.
  • MKT-HS.19.T09.01    Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences
  • MKT-HS.19.T09.02    Participate in trade shows/expositions
  • MKT-HS.19.T09.03    Explain considerations used to evaluate whether to participate in trade shows/expositions
Topic 19.10: Plan marketing communications to maximize effectiveness and to minimize costs.
Topic 19.11: Utilize special events or outside agency/consultant to increase sales.
Topic 19.12: Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-s logoMKT-HS.20 Standard 20 - Selling
Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
Topic 20.2: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
  • MKT-HS.20.T03.03    Describe factors that motivate people to participate in/attend sports/events
Topic 20.4: Utilize sales-support activities to increase customer/sponsor satisfaction.
Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.6: Implement support activities to facilitate the selling process.
Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

Frameworks

There are 684 Marketing Standards that are organized into Frameworks for the BUS/MKT courses. Frameworks are documents created by extracting key topics or competencies from the main, larger standards document which apply to one specific class. This is to help define what that one class truly entails, helps narrow the focus for the teacher, and provides more specific information for the student of how each class within a particular pathway functions. They are also helpful in making the standards document more manageable and understandable.

(ND CTE) Framework Marketing I - 04210

This course develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Through the use of three projects, students acquire an understanding and appreciation of marketing activities. Current technology will be used to acquire information and to complete the projects. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an on-going component of the course.

CTE logo Courses

Marketing I (MKT211 | MKT211c)
Grade Placement: 9, 10, 11, 12 - (1/2 credit) - Semester 1 or 2

This introductory course develops student understanding and skills in various business & marketing functions. Students acquire knowledge of business activities and factors affecting business, develop verbal and written communication skills, utilize job-seeking skills, and participate in career planning. Projects are integrated throughout the course.

Marketing II (MKT212 | MKT212s)
Grade Placement: 9, 10, 11, 12 - (1/2 credit) - Semester 1 or 2
Prerequisite: Marketing I

Marketing II furthers student understanding and skills in the various marketing functions. Students coordinate channel management with other marketing activities, discuss the nature of marketing plans, generate product ideas, coordinate activities in the promotional mix, and demonstrate specialized sales processes and techniques. Economic and financial concepts are also stressed throughout the course. Current technology will be used to acquire information and to complete the projects.

(ND CTE) Framework Principles of Sports Marketing - 04239 

The Principles of Sports & Entertainment Marketing develops student understanding of the sport/event industries, their impact on local communities, and products; distribution systems and strategies; pricing considerations; marketing-information management; selling; product/service management, and promotion. Students acquire an understanding and appreciation of the need for planning. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills.

CTE logo Course

Sports and Entertainment Marketing (MKT301 | MKT301c | MKT302 | MKT302c)
Grade Placement: 10, 11, 12 - (1/2 credit) - Semester 1 or 2
Prerequisite: Marketing I

This course will provide students with an overview of careers as they relate to sports and entertainment marketing. Students develop understanding and skills in the areas of marketing, promotion, and sales. Students will be involved in an on-line simulation in the sports or entertainment field. They will also complete a project using current technology for a sports or entertainment venue.

Marketing

MKT211-2

MKT Standards Logo

PASTE

Communication Skills
S02 Customer Relations
S03 Economics
S04 Emotional Intelligence
S05 Financial Analysis
S07
Marketing
S10 Operations
S11 Professional Development
S12 Channel Management
S14 Marketing-Informaton Management
S15
Market Planning
S16 Pricing
S17 Product/Service Management
S18 Promotion
19 Selling
S20

MKT-s logoMKT-HS.02 Standard 02 - Communication Skills
Understands the concepts, strategies, and systems used to obtain and convey ideas and information.

Topic 2.1: Read to acquire meaning from written material and apply verbal skills to obtain and convey information.
Topic 2.2: Record information to maintain and present a report of business activity.
Topic 2.3: Write internal and external business correspondence to convey and obtain information effectively.

MKT-s logoMKT-HS.03 Standard 03 - Customer Relations
Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

Topic 3.1: Foster positive relationships with customers to enhance company image and sales.
Topic 3.2: Resolve conflicts with/for customers to encourage repeat business.
Topic 3.3: Reinforce company's image to exhibit the company's brand promise.
Topic 3.4: Understand the nature of customer relationship management to show its contributions to a company.
  • MKT-HS.03.T04.01    Discuss the nature of customer relationship management
  • MKT-HS.03.T04.02    Explain the role of ethics in customer relationship management
  • MKT-HS.03.T04.03    Describe the use of technology in customer relationship management

MKT-logoMKT-HS.04 Standard 04 - Economics
Understands the economic principles and concepts fundamental to business operations.

Topic 4.5: Analyze cost/profit relationships to guide business decision-making.
Topic 4.6: Understand economic indicators to recognize economic trends and conditions.
  • MKT-HS.04.T06.04    Discuss the impact of a nation's unemployment rates
  • MKT-HS.04.T06.05    Explain the economic impact of interest-rate fluctuations
  • MKT-HS.04.T06.06    Determine the impact of business cycles on business activities
Topic 4.7: Understand global trade's impact to aid business decision-making.
  • MKT-HS.04.T07.01    Explain the nature of global trade
  • MKT-HS.04.T07.02    Describe the determinants of exchange rates and their effects on the domestic economy
  • MKT-HS.04.T07.03    Discuss the impact of cultural and social environments on global trade

MKT-s logoMKT-HS.05 Standard 05 - Emotional Intelligence
Understands techniques, strategies, and systems used to foster self-understanding and enhance relationships with others.

Topic 5.2: Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-s logoMKT-HS.07 Standard 07 - Financial Analysis
Understands tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources.

Topic 7.7: Acquire a foundational knowledge of finance to understand its nature and scope.

MKT-s logoMKT-HS.10 Standard 10 - Marketing
Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Topic 10.1: Understand marketing's role and function in business to facilitate economic exchanges with customers.
  • MKT-HS.10.T01.01    Explain marketing and its importance in a global economy
Topic 10.2: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
  • MKT-HS.10.T02.01    Explain factors that influence customer/client/business buying behavior
  • MKT-HS.10.T02.03    Demonstrate connections between company actions and results

MKT-s logoMKT-HS.11 Standard 11 - Operations
Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

Topic 11.6: Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-s logoMKT-HS.12 Standard 12 - Professional Development
Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career.

Topic 12.4: Utilize critical-thinking skills to determine best options/outcomes.
Topic 12.5: Participate in career planning to enhance job-success potential.

MKT-s logoMKT-HS.14 Standard 14 - Channel Management
Understands the concepts and processes needed to identify, select, monitor, and evaluate sales channels.

Topic 14.1: Acquire foundational knowledge of channel management to understand its role in marketing.
  • MKT-HS.14.T01.01    Explain the nature and scope of channel management
  • MKT-HS.14.T01.02    Explain the relationship between customer service and channel management
  • MKT-HS.14.T01.03    Explain the nature of channels of distribution
  • MKT-HS.14.T01.04    Describe the use of technology in the channel management function
  • MKT-HS.14.T01.05    Explain legal considerations in channel management
Topic 14.2: Manage channel activities to minimize costs and to determine distribution strategies.
  • MKT-HS.14.T02.01    Coordinate channel management with other marketing activities

MKT-s logoMKT-HS.15 Standard 15 - Marketing-Informaton Management
Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-s logoMKT-HS.16 Standard 16 - Market Planning
Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
Topic 16.2: Employ marketing-information to plan marketing activities.

MKT-s logoMKT-HS.17 Standard 17 - Pricing
Understands concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers' perceptions of value.

Topic 17.1: Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-s logoMKT-HS.18 Standard 18 - Product/Service Management
Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
  • MKT-HS.18.T01.01    Explain the nature and scope of the product/service management function
  • MKT-HS.18.T01.02    Identify the impact of product life cycles on marketing decisions
  • MKT-HS.18.T01.03    Describe the use of technology in the product/service management function
Topic 18.2: Generate product ideas to contribute to ongoing business success.
Topic 18.3: Employ product-mix strategies to meet customer expectations.
Topic 18.4: Position company and product/services to acquire desired business image.

MKT-s logoMKT-HS.19 Standard 19 - Promotion
Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome

Topic 19.1: Acquire a foundational knowledge of promotion to understand its nature and scope.
Topic 19.2: Understand promotional channels used to communicate with targeted audiences.
  • MKT-HS.19.T02.04    Identify communications channels used in sales promotion
  • MKT-HS.19.T02.05    Explain communications channels used in public-relations activities
Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
  • MKT-HS.19.T03.02     Explain the importance of coordinating elements in advertisements
Topic 19.4: Understand the use of public-relations activities to communicate with targeted audiences.
  • MKT-HS.19.T04.02    Discuss internal and external audiences for public-relations activities
Topic 19.10: Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-s logoMKT-HS.20 Standard 20 - Selling
Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
Topic 20.2: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
  • MKT-HS.20.T03.02    Discuss motivational theories that impact buying behavior
Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.6: Implement support activities to facilitate the selling process.
Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

Sports and Entertainment

MKT301-2

MKT Standards Logo

PASTE

Customer Relations
S03 Marketing
S10 Operations
S11
Professional Development
S12 Marketing-Information Management
S15 Market Planning
S16 Pricing
S17
Product/Service Management
S18 Promotion
19 Selling
S20

MKT-s logoMKT-HS.03 Standard 03 - Customer Relations
Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

Topic 3.2: Resolve conflicts with/for customers to encourage repeat business.

MKT-s logoMKT-HS.10 Standard 10 - Marketing
Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Topic 10.3: Acquire an understanding of marketing's role and function in business to facilitate work among departments.

MKT-s logoMKT-HS.11 Standard 11 - Operations
Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

Topic 11.5: Utilize project-management skills to improve workflow and minimize costs.
Topic 11.9: Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-s logoMKT-HS.12 Standard 12 - Professional Development
Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career.

Topic 12.8: Acquire information about the marketing industry to aid in making career choices.

MKT-s logoMKT-HS.15 Standard 15 - Marketing-Informaton Management
Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Topic 15.4: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
  • MKT-HS.15.T04.03    Explain sources of primary sport/event market information
Topic 15.7: Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-s logoMKT-HS.16 Standard 16 - Market Planning
Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
  • MKT-HS.16.T01.06    Describe the nature of target marketing in sport/event marketing
Topic 16.2: Employ marketing-information to plan marketing activities.

MKT-s logoMKT-HS.17 Standard 17 - Pricing
Understands concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers' perceptions of value.

Topic 17.1: Develop a foundational knowledge of pricing to understand its role in marketing.
  • MKT-HS.17.T01.06    Describe pricing issues associated with sport/event products
Topic 17.2: Employ pricing strategies to determine optimal pricing.
  • MKT-HS.17.T02.13    Identify factors affecting pricing of sport/event products

MKT-s logoMKT-HS.18 Standard 18 - Product/Service Management
Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
Topic 18.4: Position company and product/services to acquire desired business image.

MKT-s logoMKT-HS.19 Standard 19 - Promotion
Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome

Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
Topic 19.5: Understand the use of direct marketing to attract attention and to build brand.
Topic 19.6: Develop content for use in marketing communications to create interest in product/business/idea.
Topic 19.7: Manage media planning and placement to enhance return on marketing investment.
Topic 19.8: Utilize publicity to inform stakeholders of business activities.
Topic 19.12: Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-s logoMKT-HS.20 Standard 20 - Selling
Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
  • MKT-HS.20.T03.03    Describe factors that motivate people to participate in/attend sports/events
Topic 20.4: Utilize sales-support activities to increase customer/sponsor satisfaction.
  • MKT-HS.20.T04.01    Establish relationships with sport/event clients/customers/fans
Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.6: Implement support activities to facilitate the selling process.
  • MKT-HS.20.T06.04    Sell advertising space in printed and electronic materials
Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.