MKT-HS.10

CTE-MKT logoMKT-HS.10 Standard 10:

Marketing

Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Standards Structure

  • Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
  • Topics are listed below the standards and further clarify a specific area of the standard.
    • Topic 10.1: Understand marketing's role and function in business to facilitate economic exchanges with customers.
    • Topic 10.2: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
    • Topic 10.3: Acquire an understanding of marketing's role and function in business to facilitate work among departments.

Calculation Method for Standards

Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.

» (MKT) Standards Glossary