Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.
Standards Structure
Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
Topic 16.2: Employ marketing-information to plan marketing activities.
Calculation Method for Standards
Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access
the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.
