Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.
Standards Structure
Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Topic 15.2: Understand marketing-research activities to show command of their nature and scope.
Topic 15.3: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
Topic 15.4: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Topic 15.5: Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.
Topic 15.6: Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.
Topic 15.7: Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.
Calculation Method for Standards
Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access
the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.
