MKT-HS.18

CTE-MKT logoMKT-HS.18 Standard 18:

Product/Service Management

Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Standards Structure

  • Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
  • Topics are listed below the standards and further clarify a specific area of the standard.
    • Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
    • Topic 18.2: Generate product ideas to contribute to ongoing business success.
    • Topic 18.3: Employ product-mix strategies to meet customer expectations.
    • Topic 18.4: Position company and product/services to acquire desired business image.
    • Topic 18.5: Develop plans, strategies, and systems to promote sport/events products and activities.

Calculation Method for Standards

Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.

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