Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.
Standards Structure
Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 19.1: Acquire a foundational knowledge of promotion to understand its nature and scope.
Topic 19.2: Understand promotional channels used to communicate with targeted audiences.
Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
Topic 19.4: Understand the use of public-relations activities to communicate with targeted audiences.
Topic 19.5: Understand the use of direct marketing to attract attention and to build brand.
Topic 19.6: Develop content for use in marketing communications to create interest in product/business/idea.
Topic 19.7: Manage media planning and placement to enhance return on marketing investment.
Topic 19.8: Utilize publicity to inform stakeholders of business activities.
Topic 19.9: Employ sales-promotion activities to inform or remind customers of business/product.
Topic 19.10: Plan marketing communications to maximize effectiveness and to minimize costs.
Topic 19.11: Utilize special events or outside agency/consultant to increase sales.
Topic 19.12: Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.
Calculation Method for Standards
Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access
the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.
