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Standard 16

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MKT-HS.16

CTE-MKT logoMKT-HS.16Standard 16:

Market Planning

Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Standards Structure

  • Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
  • Topics are listed below the standards and further clarify a specific area of the standard.
    • Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
    • Topic 16.2: Employ marketing-information to plan marketing activities.

Calculation Method for Standards

Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.

MKT-HS.16.T01.01

MKT logo
(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.01 Explain the concept of marketing strategies.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T01.02

MKT logo
(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.02 Explain the concept of market and market identification.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T01.03

MKT logo
(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.03 Identify market segments.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T01.04

MKT logo
(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.04 Select target market.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T01.05

MKT logo
(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.05 Identify sport/event target-market segments.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T01.06

MKT logo
(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.06 Describe the nature of target marketing in sport/event marketing.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T02.01

MKT logo
(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.01 Explain the nature of marketing plans.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T02.02

MKT logo
(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.02 Explain the role of situation analysis in the marketing planning process.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.16.T02.03

MKT logo
(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.03 Conduct market analysis.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

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  ALL