Introduction

CTE_S MKT logo

Marketing Education Standards

The CTE-S (MKT) Marketing Education Standards course in Learnbps is Bismarck Public School District's current progress on prioritizing and deconstructing standards to provide a consistent, clear understanding of what students are expected to learn. The standards are designed to provide guidance so teachers and parents know what they need to do to help students. Plus help students reflect on the knowledge and skills that they need for success.

Standards
Courses
Identifier Explanation

MKT-HS.19.T.03.01

The Bismarck Public School District Standards-Based Progress Report displays grades at the concept level. Therefore Bismarck Public School District has modified the North Dakota DPI Identifiers to fit into our student information system PowerSchool for Standards-Based grading. Above is a CTE-Standards MKT identifier with smaller muted text showing the addition  to the identifier that are the components that BPS adds to the State code.

BPS-Standards logo

MKT-HS.19.T03.01

Subject-Grade Level

MKT Business and Marketing Education
In a word, Marketing Education is committed
to providing career awareness,
to the success of employees at various
levels and in various specialties.

Standard

The overarching standards are
  • Standard 01: Business Law
  • Standard 02: Communication Skills
  • Standard 03: Customer Relations
  • Standard 04: Economics
  • Standard 05: Emotional Intelligence
  • Standard 06: Entrepreneurship
  • Standard 07: Financial Analysis
  • Standard 08: Human Resource Management
  • Standard 09: Information Management
  • Standard 10: Marketing
  • Standard 11: Operations
  • Standard 12: Professional Development
  • Standard 13: Strategic Management
  • Standard 14: Channel Management
  • Standard 15: Marketing Information Management
  • Standard 16: Marketing Planning
  • Standard 17: Pricing
  • Standard 18: Product/Service Management
  • Standard 19: Promotion
  • Standard 20: Selling

Topic

Each standard has between 2 to 12 topics

Topics are clusters of like competencies

Standard Competency

A statement of what students should know
and be able to do at specified grade levels.

click on the identifier components for more explanations

MKT-HS.19.T03.01 Explain the components of advertisements.
Note how the identifiers auto-link to the standards global glossaries.

ND DPI logo

19.3.1

Standards

The overarching standards across all levels are
  • Standard 01: Business Law
  • Standard 02: Communication Skills
  • Standard 03: Customer Relations
  • Standard 04: Economics
  • Standard 05: Emotional Intelligence
  • Standard 06: Entrepreneurship
  • Standard 07: Financial Analysis
  • Standard 08: Human Resource Management
  • Standard 09: Information Management
  • Standard 10: Marketing
  • Standard 11: Operations
  • Standard 12: Professional Development
  • Standard 13: Strategic Management
  • Standard 14: Channel Management
  • Standard 15: Marketing Information Management
  • Standard 16: Marketing Planning
  • Standard 17: Pricing
  • Standard 18: Product/Service Management
  • Standard 19: Promotion
  • Standard 20: Selling

Topics

Each standard has between 2 to 12 topics

Topics are clusters of like competencies

Competency

A statement of what students should know
and be able to do at specified grade levels.

click on the identifier components for more explanations

19.3.1 Explain the components of advertisements.
State individual grade-specific standards can be identified by their Standard, Topic, and Competencies.