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Standard 18

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MKT-HS.18

CTE-MKT logoMKT-HS.18 Standard 18:

Product/Service Management

Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Standards Structure

  • Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
  • Topics are listed below the standards and further clarify a specific area of the standard.
    • Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
    • Topic 18.2: Generate product ideas to contribute to ongoing business success.
    • Topic 18.3: Employ product-mix strategies to meet customer expectations.
    • Topic 18.4: Position company and product/services to acquire desired business image.
    • Topic 18.5: Develop plans, strategies, and systems to promote sport/events products and activities.

Calculation Method for Standards

Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.

MKT-HS.18.T01.01

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.01 Explain the nature and scope of the product/service management function.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.02

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.02 Identify the impact of product life cycles on marketing decisions.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.03

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.03 Describe the use of technology in the product/service management function.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.04

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.04 Explain business ethics in product/service management.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.05

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.05 Explain the nature of sport/event brand/branding.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.06

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.06 Explain elements of the sport/event product.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.07

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.07 Explain the role of agents in sports.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.08

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.08 Explain the concept of product in the hospitality and tourism industry.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.18.T01.09

MKT logo
(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.09 Explain the nature and scope of the product/service management function.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

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