Frameworks

Marketing

MKT211-2

MKT Standards Logo

PASTE

Communication Skills
S02 Customer Relations
S03 Economics
S04 Emotional Intelligence
S05 Financial Analysis
S07
Marketing
S10 Operations
S11 Professional Development
S12 Channel Management
S14 Marketing-Informaton Management
S15
Market Planning
S16 Pricing
S17 Product/Service Management
S18 Promotion
19 Selling
S20

MKT-s logoMKT-HS.02 Standard 02 - Communication Skills
Understands the concepts, strategies, and systems used to obtain and convey ideas and information.

Topic 2.1: Read to acquire meaning from written material and apply verbal skills to obtain and convey information.
Topic 2.2: Record information to maintain and present a report of business activity.
Topic 2.3: Write internal and external business correspondence to convey and obtain information effectively.

MKT-s logoMKT-HS.03 Standard 03 - Customer Relations
Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

Topic 3.1: Foster positive relationships with customers to enhance company image and sales.
Topic 3.2: Resolve conflicts with/for customers to encourage repeat business.
Topic 3.3: Reinforce company's image to exhibit the company's brand promise.
Topic 3.4: Understand the nature of customer relationship management to show its contributions to a company.
  • MKT-HS.03.T04.01    Discuss the nature of customer relationship management
  • MKT-HS.03.T04.02    Explain the role of ethics in customer relationship management
  • MKT-HS.03.T04.03    Describe the use of technology in customer relationship management

MKT-logoMKT-HS.04 Standard 04 - Economics
Understands the economic principles and concepts fundamental to business operations.

Topic 4.5: Analyze cost/profit relationships to guide business decision-making.
Topic 4.6: Understand economic indicators to recognize economic trends and conditions.
  • MKT-HS.04.T06.04    Discuss the impact of a nation's unemployment rates
  • MKT-HS.04.T06.05    Explain the economic impact of interest-rate fluctuations
  • MKT-HS.04.T06.06    Determine the impact of business cycles on business activities
Topic 4.7: Understand global trade's impact to aid business decision-making.
  • MKT-HS.04.T07.01    Explain the nature of global trade
  • MKT-HS.04.T07.02    Describe the determinants of exchange rates and their effects on the domestic economy
  • MKT-HS.04.T07.03    Discuss the impact of cultural and social environments on global trade

MKT-s logoMKT-HS.05 Standard 05 - Emotional Intelligence
Understands techniques, strategies, and systems used to foster self-understanding and enhance relationships with others.

Topic 5.2: Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-s logoMKT-HS.07 Standard 07 - Financial Analysis
Understands tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources.

Topic 7.7: Acquire a foundational knowledge of finance to understand its nature and scope.

MKT-s logoMKT-HS.10 Standard 10 - Marketing
Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Topic 10.1: Understand marketing's role and function in business to facilitate economic exchanges with customers.
  • MKT-HS.10.T01.01    Explain marketing and its importance in a global economy
Topic 10.2: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
  • MKT-HS.10.T02.01    Explain factors that influence customer/client/business buying behavior
  • MKT-HS.10.T02.03    Demonstrate connections between company actions and results

MKT-s logoMKT-HS.11 Standard 11 - Operations
Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

Topic 11.6: Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-s logoMKT-HS.12 Standard 12 - Professional Development
Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career.

Topic 12.4: Utilize critical-thinking skills to determine best options/outcomes.
Topic 12.5: Participate in career planning to enhance job-success potential.

MKT-s logoMKT-HS.14 Standard 14 - Channel Management
Understands the concepts and processes needed to identify, select, monitor, and evaluate sales channels.

Topic 14.1: Acquire foundational knowledge of channel management to understand its role in marketing.
  • MKT-HS.14.T01.01    Explain the nature and scope of channel management
  • MKT-HS.14.T01.02    Explain the relationship between customer service and channel management
  • MKT-HS.14.T01.03    Explain the nature of channels of distribution
  • MKT-HS.14.T01.04    Describe the use of technology in the channel management function
  • MKT-HS.14.T01.05    Explain legal considerations in channel management
Topic 14.2: Manage channel activities to minimize costs and to determine distribution strategies.
  • MKT-HS.14.T02.01    Coordinate channel management with other marketing activities

MKT-s logoMKT-HS.15 Standard 15 - Marketing-Informaton Management
Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-s logoMKT-HS.16 Standard 16 - Market Planning
Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
Topic 16.2: Employ marketing-information to plan marketing activities.

MKT-s logoMKT-HS.17 Standard 17 - Pricing
Understands concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers' perceptions of value.

Topic 17.1: Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-s logoMKT-HS.18 Standard 18 - Product/Service Management
Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
  • MKT-HS.18.T01.01    Explain the nature and scope of the product/service management function
  • MKT-HS.18.T01.02    Identify the impact of product life cycles on marketing decisions
  • MKT-HS.18.T01.03    Describe the use of technology in the product/service management function
Topic 18.2: Generate product ideas to contribute to ongoing business success.
Topic 18.3: Employ product-mix strategies to meet customer expectations.
Topic 18.4: Position company and product/services to acquire desired business image.

MKT-s logoMKT-HS.19 Standard 19 - Promotion
Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome

Topic 19.1: Acquire a foundational knowledge of promotion to understand its nature and scope.
Topic 19.2: Understand promotional channels used to communicate with targeted audiences.
  • MKT-HS.19.T02.04    Identify communications channels used in sales promotion
  • MKT-HS.19.T02.05    Explain communications channels used in public-relations activities
Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
  • MKT-HS.19.T03.02     Explain the importance of coordinating elements in advertisements
Topic 19.4: Understand the use of public-relations activities to communicate with targeted audiences.
  • MKT-HS.19.T04.02    Discuss internal and external audiences for public-relations activities
Topic 19.10: Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-s logoMKT-HS.20 Standard 20 - Selling
Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
Topic 20.2: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
  • MKT-HS.20.T03.02    Discuss motivational theories that impact buying behavior
Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.6: Implement support activities to facilitate the selling process.
Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.