Frameworks

There are 684 Marketing Standards that are organized into Frameworks for the BUS/MKT courses. Frameworks are documents created by extracting key topics or competencies from the main, larger standards document which apply to one specific class. This is to help define what that one class truly entails, helps narrow the focus for the teacher, and provides more specific information for the student of how each class within a particular pathway functions. They are also helpful in making the standards document more manageable and understandable.

(ND CTE) Framework Marketing I - 04210

This course develops student understanding and skills in such areas as channel management, marketing-information management, market planning, pricing, product/service management, promotion, and selling. Through the use of three projects, students acquire an understanding and appreciation of marketing activities. Current technology will be used to acquire information and to complete the projects. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Formal reflection is an on-going component of the course.

Courses

Marketing I (MKT211 | MKT211c)

Grade Placement: 9, 10, 11, 12 - (1/2 credit) - Semester 1 or 2

This introductory course develops student understanding and skills in various business & marketing functions. Students acquire knowledge of business activities and factors affecting business, develop verbal and written communication skills, utilize job-seeking skills, and participate in career planning. Projects are integrated throughout the course.

Marketing II (MKT212 | MKT212s)

Grade Placement: 9, 10, 11, 12 - (1/2 credit) - Semester 1 or 2
Prerequisite: Marketing I

Marketing II furthers student understanding and skills in the various marketing functions. Students coordinate channel management with other marketing activities, discuss the nature of marketing plans, generate product ideas, coordinate activities in the promotional mix, and demonstrate specialized sales processes and techniques. Economic and financial concepts are also stressed throughout the course. Current technology will be used to acquire information and to complete the projects.

(ND CTE) Framework Principles of Sports Marketing - 04239

The Principles of Sports & Entertainment Marketing develops student understanding of the sport/event industries, their impact on local communities, and products; distribution systems and strategies; pricing considerations; marketing-information management; selling; product/service management, and promotion. Students acquire an understanding and appreciation of the need for planning. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills.

Course

Sports and Entertainment Marketing (MKT301 | MKT301c | MKT302 | MKT302c)

Grade Placement: 10, 11, 12 - (1/2 credit) - Semester 1 or 2
Prerequisite: Marketing I

This course will provide students with an overview of careers as they relate to sports and entertainment marketing. Students develop understanding and skills in the areas of marketing, promotion, and sales. Students will be involved in an on-line simulation in the sports or entertainment field. They will also complete a project using current technology for a sports or entertainment venue.