Frameworks

Sports and Entertainment

MKT301-2

MKT Standards Logo

PASTE

Customer Relations
S03 Marketing
S10 Operations
S11
Professional Development
S12 Marketing-Information Management
S15 Market Planning
S16 Pricing
S17
Product/Service Management
S18 Promotion
19 Selling
S20

MKT-s logoMKT-HS.03 Standard 03 - Customer Relations
Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

Topic 3.2: Resolve conflicts with/for customers to encourage repeat business.

MKT-s logoMKT-HS.10 Standard 10 - Marketing
Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Topic 10.3: Acquire an understanding of marketing's role and function in business to facilitate work among departments.

MKT-s logoMKT-HS.11 Standard 11 - Operations
Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

Topic 11.5: Utilize project-management skills to improve workflow and minimize costs.
Topic 11.9: Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-s logoMKT-HS.12 Standard 12 - Professional Development
Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career.

Topic 12.8: Acquire information about the marketing industry to aid in making career choices.

MKT-s logoMKT-HS.15 Standard 15 - Marketing-Informaton Management
Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Topic 15.4: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
  • MKT-HS.15.T04.03    Explain sources of primary sport/event market information
Topic 15.7: Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-s logoMKT-HS.16 Standard 16 - Market Planning
Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
  • MKT-HS.16.T01.06    Describe the nature of target marketing in sport/event marketing
Topic 16.2: Employ marketing-information to plan marketing activities.

MKT-s logoMKT-HS.17 Standard 17 - Pricing
Understands concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers' perceptions of value.

Topic 17.1: Develop a foundational knowledge of pricing to understand its role in marketing.
  • MKT-HS.17.T01.06    Describe pricing issues associated with sport/event products
Topic 17.2: Employ pricing strategies to determine optimal pricing.
  • MKT-HS.17.T02.13    Identify factors affecting pricing of sport/event products

MKT-s logoMKT-HS.18 Standard 18 - Product/Service Management
Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
Topic 18.4: Position company and product/services to acquire desired business image.

MKT-s logoMKT-HS.19 Standard 19 - Promotion
Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome

Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
Topic 19.5: Understand the use of direct marketing to attract attention and to build brand.
Topic 19.6: Develop content for use in marketing communications to create interest in product/business/idea.
Topic 19.7: Manage media planning and placement to enhance return on marketing investment.
Topic 19.8: Utilize publicity to inform stakeholders of business activities.
Topic 19.12: Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-s logoMKT-HS.20 Standard 20 - Selling
Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
  • MKT-HS.20.T03.03    Describe factors that motivate people to participate in/attend sports/events
Topic 20.4: Utilize sales-support activities to increase customer/sponsor satisfaction.
  • MKT-HS.20.T04.01    Establish relationships with sport/event clients/customers/fans
Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.6: Implement support activities to facilitate the selling process.
  • MKT-HS.20.T06.04    Sell advertising space in printed and electronic materials
Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.