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Standard 20

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MKT-HS.20

CTE-MKT logoMKT-HS.20 Standard 20:

Selling

Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Standards Structure

  • Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
  • Topics are listed below the standards and further clarify a specific area of the standard.
    • Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
    • Topic 20.2: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
    • Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
    • Topic 20.4: Utilize sales-support activities to increase customer/sponsor satisfaction.
    • Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
    • Topic 20.6: Implement support activities to facilitate the selling process.
    • Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

Calculation Method for Standards

Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.

MKT-HS.20.T01.01

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.01 Explain the nature and scope of the selling function.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.02

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.02 Explain the role of customer service as a component of selling relationships.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.03

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.03 Explain key factors in building a clientele.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.04

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.04 Explain company selling policies.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.05

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.05 Explain legal and ethical considerations in selling.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.06

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.06 Describe the use of technology in the selling function.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.07

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.07 Describe the nature of selling regulations.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T01.08

MKT logo
(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.08 Determine sport/event features and benefits.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

MKT-HS.20.T02.01

MKT logo
(MKT) Standard 20: Selling
[Topic 2] Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

MKT-HS.20.T02.01 Acquire product information for use in selling.

Proficiency Scale

The student can ...
1 Beginning
... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start

2 Developing
... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple

3 Proficient
“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target

4 Advanced
... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex

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