MKT-HS.15
 MKT-HS.15 Standard 15:
Marketing-Informaton Management
Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.
Standards Structure
- Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
- Topics are listed below the standards and further clarify a specific area of the standard.
- Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
- Topic 15.2: Understand marketing-research activities to show command of their nature and scope.
- Topic 15.3: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
- Topic 15.4: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
- Topic 15.5: Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.
- Topic 15.6: Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.
- Topic 15.7: Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.
Calculation Method for Standards
Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access
the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations. |
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MKT-HS.15.T01.01  (MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.MKT-HS.15.T01.01 Describe the need for marketing data.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T01.02 (MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.MKT-HS.15.T01.02 Explain the nature and scope of the marketing information management function.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T01.03 (MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.MKT-HS.15.T01.03 Explain the role of ethics in marketing-information management.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T01.04 (MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.MKT-HS.15.T01.04 Describe the use of technology in the marketing-information management function.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T01.05 (MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.MKT-HS.15.T01.05 Describe the regulation of marketing-information management.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T01.06 (MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.MKT-HS.15.T01.06 Explain the need for sport/event marketing information.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T02.01 (MKT) Standard 15: Marketing-Informaton Management
[Topic 2] Understand marketing-research activities to show command of their nature and scope.MKT-HS.15.T02.01 Explain the nature of marketing research.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T02.02 (MKT) Standard 15: Marketing-Informaton Management
[Topic 2] Understand marketing-research activities to show command of their nature and scope.MKT-HS.15.T02.02 Discuss the nature of marketing research problems/issues.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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MKT-HS.15.T03.01 (MKT) Standard 15: Marketing-Informaton Management
[Topic 3] Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.MKT-HS.15.T03.01 Describe methods used to design marketing research studies.
Proficiency ScaleThe student can ...1 Beginning... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).
Start
2 Developing... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).
Simple
3 Proficient“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.
Target
4 Advanced... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.
Complex
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