(MKT) Standards Glossary

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MKT-HS.01

MKT-HS.01 Standard 01:

Business Law

Understands business's responsibility to know, abide by, and enforce laws and regulations that affect business operations and transactions.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 1.1: Acquire the attitudes, knowledge and skills that contribute to effective learning in school and across the life span.
Topic 1.2: Apply knowledge of business ownership to establish and continue business operations.

Calculation Method for Standards

Standards are larger groups of related student competencies. So the Standard Score is a calculation of all the related student competencies. So click on the student competences identifiers name below each Standard to access the learning targets and proficiency scales for each Disciplinary Core Idea's related Performance Expectations.

MKT-HS.02

MKT-HS.02 Standard 02:

Communication Skills

Understands the concepts, strategies, and systems used to obtain and convey ideas and information.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 2.1: Read to acquire meaning from written material and apply verbal skills to obtain and convey information.
Topic 2.2: Record information to maintain and present a report of business activity.
Topic 2.3: Write internal and external business correspondence to convey and obtain information effectively.

Calculation Method for Standards

MKT-HS.02.T01.01

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.01 Analyze company resources to ascertain policies and procedures.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T01.02

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.02 Employ communication styles appropriate to target audience.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T01.03

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.03 Defend ideas objectively.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T01.04

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.04 Handle telephone calls in a businesslike manner.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T01.05

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.05 Participate in group discussions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T02.01

(MKT) Standard 02: Communication Skills
[Topic 2] Record information to maintain and present a report of business activity.

MKT-HS.02.T02.01 Utilize note-taking strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T02.02

(MKT) Standard 02: Communication Skills
[Topic 2] Record information to maintain and present a report of business activity.

MKT-HS.02.T02.02 Organize information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T02.03

(MKT) Standard 02: Communication Skills
[Topic 2] Record information to maintain and present a report of business activity.

MKT-HS.02.T02.03 Select and use appropriate graphic aids.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.01

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.01 Explain the nature of effective written communications.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.02

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.02 Select and utilize appropriate formats for professional writing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.03

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.03 Edit and revise written work consistent with professional standards.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.04

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.04 Write professional e-mails.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.05

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.05 Write business letters.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.06

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.06 Write informational messages.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.07

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.07 Write inquiries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.08

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.08 Write persuasive messages.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.09

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.09 Prepare simple written reports.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.10

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.10 Write executive summaries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.11

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.11 Maintain day-to-day content on social platforms.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.02.T03.12

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

MKT-HS.02.T03.12 Develop a crisis management plan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03

MKT-HS.03 Standard 03:

Customer Relations

Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 3.1: Foster positive relationships with customers to enhance company image and sales.
Topic 3.2: Resolve conflicts with/for customers to encourage repeat business.
Topic 3.3: Reinforce company's image to exhibit the company's brand promise.
Topic 3.4: Understand the nature of customer relationship management to show its contributions to a company.

Calculation Method for Standards

MKT-HS.03.T01.01

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.01 Explain the nature of positive customer relations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.02

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.02 Demonstrate a customer-service mindset.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.03

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.03 Develop rapport with customers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.04

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.04 Reinforce service orientation through communication.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.05

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.05 Respond to customer inquiries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.06

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.06 Adapt communication to the cultural and social differences among clients.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.07

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.07 Interpret business policies to customers/clients.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.08

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.08 Explain the responsibilities of finance professionals in providing client services.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.09

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.09 Process customer/guest orders.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.10

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.10 Identify strategies to manage customer experience during peaks in demand.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.11

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.11 Maintain service standards during peaks in demand.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.12

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.12 Identify credit-card fraud prevention methods.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.13

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.13 Explain the nature of identity theft controls.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.14

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.14 Process customer payments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T01.15

(MKT) Standard 03: Customer Relations
[Topic 1] Foster positive relationships with customers to enhance company image and sales.

MKT-HS.03.T01.15 Use social media to enhance customer post-sales experience.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.01

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.01 Handle difficult customers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.02

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.02 Handle customer/client complaints.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.03

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.03 Describe customer service challenges in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.04

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.04 Resolve hospitality and tourism related conflicts for customers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.05

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.05 Explain the nature of guest recovery.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.06

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.06 Determine strategies for resolving customer-service situations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.07

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.07 Resolve sensitive/dangerous customer service situations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T02.08

(MKT) Standard 03: Customer Relations
[Topic 2] Understands the techniques and strategies used to foster positive, ongoing relationships with customers.

MKT-HS.03.T02.08 Resolve comprising/fraudulent customer service situations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.01

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.01 Identify company's brand promise.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.02

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.02 Determine ways of reinforcing the company's image through employee performance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.03

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.03 Explain the nature of customer service in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.04

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.04 Differentiate between offering services and offering products in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.05

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.05 Identify factors affecting customer service practices in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.06

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.06 Identify factors associated with positive customer experiences.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.07

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.07 Anticipate unspoken customer needs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.08

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.08 Accommodate special needs/specific requests of customers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T03.09

(MKT) Standard 03: Customer Relations
[Topic 3] Reinforce company's image to exhibit the company's brand promise.

MKT-HS.03.T03.09 Deliver positive moments of truth.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T04.01

(MKT) Standard 03: Customer Relations
[Topic 4] Understand the nature of customer relationship management to show its contributions to a company.

MKT-HS.03.T04.01 Discuss the nature of customer relationship management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T04.02

(MKT) Standard 03: Customer Relations
[Topic 4] Understand the nature of customer relationship management to show its contributions to a company.

MKT-HS.03.T04.02 Explain the role of ethics in customer relationship management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.03.T04.03

(MKT) Standard 03: Customer Relations
[Topic 4] Understand the nature of customer relationship management to show its contributions to a company.

MKT-HS.03.T04.03 Describe the use of technology in customer relationship management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04

MKT-HS.04 Standard 04:

Economics

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 4.1: Understand fundamental economic concepts to obtain a foundation for employment in business.

Topic 4.2: Understand the nature of business to show its contributions to society.

Topic 4.3: Understand economic systems to be able to recognize the environments in which businesses function.

Topic 4.4: Acquire knowledge of the impact of government on business activities to make informed economic decisions.
Topic 4.5: Analyze cost/profit relationships to guide business decision-making.

Topic 4.6: Understand economic indicators to recognize economic trends and conditions.

Topic 4.7: Understand global trade's impact to aid business decision-making.

Calculation Method for Standards

MKT-HS.04.T01.01

(MKT) Standard 04: Economics
[Topic 1] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T01.01 Explain the concept of economic resources.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T01.02

(MKT) Standard 04: Economics
[Topic 1] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T01.02 Describe the concepts of economics and economic activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T01.03

(MKT) Standard 04: Economics
[Topic 1] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T01.03 Determine economic utilities created by business activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T01.04

(MKT) Standard 04: Economics
[Topic 1] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T01.04 Explain the principles of supply and demand.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T01.05

(MKT) Standard 04: Economics
[Topic 1] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T01.05 Describe the functions of prices in markets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T01.06

(MKT) Standard 04: Economics
[Topic 1] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T01.06 Distinguish between economic goods and services.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.01

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.01 Explain the role of business in society.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.02

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.02 Describe types of business activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.03

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.03 Explain the organizational design of businesses.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.04

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.04 Discuss the global environment in which businesses operate.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.05

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.05 Describe factors that affect the business environment.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.06

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.06 Explain the nature of business ethics.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.07

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.07 Explain how organizations adapt to today's markets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T02.08

(MKT) Standard 04: Economics
[Topic 2] Understand the nature of business to show its contributions to society.

MKT-HS.04.T02.08 Explain the relationship between the economy and hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.01

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.01 Explain the types of economic systems.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.02

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.02 Identify the impact of small business/entrepreneurship on market economies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.03

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.03 Explain the concept of private enterprise.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.04

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.04 Identify factors affecting a business's profit.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.05

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.05 Determine factors affecting business risk.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.06

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.06 Explain the concept of competition.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T03.07

(MKT) Standard 04: Economics
[Topic 3] Understand economic systems to be able to recognize the environments in which businesses function.

MKT-HS.04.T03.07 Describe the impact of unions on the sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T04.01

(MKT) Standard 04: Economics
[Topic 4] Acquire knowledge of the impact of government on business activities to make informed economic decisions.

MKT-HS.04.T04.01 Determine the relationship between government and business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T04.02

(MKT) Standard 04: Economics
[Topic 4] Acquire knowledge of the impact of government on business activities to make informed economic decisions.

MKT-HS.04.T04.02 Describe the nature of taxes.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T04.03

(MKT) Standard 04: Economics
[Topic 4] Acquire knowledge of the impact of government on business activities to make informed economic decisions.

MKT-HS.04.T04.03 Describe small-business opportunities in international trade.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T05.01

(MKT) Standard 04: Economics
[Topic 5] Analyze cost/profit relationships to guide business decision-making.

MKT-HS.04.T05.01 Explain the concept of productivity.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T05.02

(MKT) Standard 04: Economics
[Topic 5] Analyze cost/profit relationships to guide business decision-making.

MKT-HS.04.T05.02 Analyze impact of specialization/division of labor on productivity.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T05.03

(MKT) Standard 04: Economics
[Topic 5] Analyze cost/profit relationships to guide business decision-making.

MKT-HS.04.T05.03 Explain the concept of organized labor and business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T05.04

(MKT) Standard 04: Economics
[Topic 5] Analyze cost/profit relationships to guide business decision-making.

MKT-HS.04.T05.04 Explain the impact of the law of diminishing returns.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T05.05

(MKT) Standard 04: Economics
[Topic 5] Analyze cost/profit relationships to guide business decision-making.

MKT-HS.04.T05.05 Describe the concept of economies of scale.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T06.01

(MKT) Standard 04: Economics
[Topic 6] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T06.01 Discuss the measure of consumer spending as an economic indicator.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T06.02

(MKT) Standard 04: Economics
[Topic 6] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T06.02 Explain the concept of Gross Domestic Product.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T06.03

(MKT) Standard 04: Economics
[Topic 6] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T06.03 Describe the economic impact of inflation on business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T06.04

(MKT) Standard 04: Economics
[Topic 6] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T06.04 Discuss the impact of a nation's unemployment rates.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T06.05

(MKT) Standard 04: Economics
[Topic 6] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T06.05 Explain the economic impact of interest-rate fluctuations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T06.06

(MKT) Standard 04: Economics
[Topic 6] Understand fundamental economic concepts to obtain a foundation for employment in business.

MKT-HS.04.T06.06 Determine the impact of business cycles on business activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T07.01

(MKT) Standard 04: Economics
[Topic 7] Understand global trade's impact to aid business decision-making.

MKT-HS.04.T07.01 Explain the nature of global trade.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T07.02

(MKT) Standard 04: Economics
[Topic 7] Understand global trade's impact to aid business decision-making.

MKT-HS.04.T07.02 Describe the determinants of exchange rates and their effects on the domestic economy.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T07.03

(MKT) Standard 04: Economics
[Topic 7] Understand global trade's impact to aid business decision-making.

MKT-HS.04.T07.03 Discuss the impact of cultural and social environments on global trade.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.04.T07.04

(MKT) Standard 04: Economics
[Topic 7] Understand global trade's impact to aid business decision-making.

MKT-HS.04.T07.04 Explain international trade considerations for sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05

MKT-HS.05 Standard 05:

Emotional Intelligence

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 5.1: Apply ethics to demonstrate trustworthiness and manage stressful situations.
Topic 5.2: Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

Calculation Method for Standards

MKT-HS.05.T01.01

(MKT) Standard 05: Emotional Intelligence
[Topic 1] Apply ethics to demonstrate trustworthiness and manage stressful situations.

MKT-HS.05.T01.01 Take responsibility for decisions and actions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T01.02

(MKT) Standard 05: Emotional Intelligence
[Topic 1] Apply ethics to demonstrate trustworthiness and manage stressful situations.

MKT-HS.05.T01.02 Manage commitments in a timely manner.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T01.03

(MKT) Standard 05: Emotional Intelligence
[Topic 1] Apply ethics to demonstrate trustworthiness and manage stressful situations.

MKT-HS.05.T01.03 Explain the nature of stress management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T02.01

(MKT) Standard 05: Emotional Intelligence
[Topic 2] Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-HS.05.T02.01 Explain ethical considerations in providing information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T02.02

(MKT) Standard 05: Emotional Intelligence
[Topic 2] Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-HS.05.T02.02 Persuade others.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T02.03

(MKT) Standard 05: Emotional Intelligence
[Topic 2] Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-HS.05.T02.03 Demonstrate negotiation skills.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T02.04

(MKT) Standard 05: Emotional Intelligence
[Topic 2] Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-HS.05.T02.04 Give elevator pitch.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T02.05

(MKT) Standard 05: Emotional Intelligence
[Topic 2] Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-HS.05.T02.05 Describe personal traits important to success in hospitality and tourism management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.05.T02.06

(MKT) Standard 05: Emotional Intelligence
[Topic 2] Use communication skills to foster open, honest communications and ethical interactions, while influencing others.

MKT-HS.05.T02.06 Determine and respond appropriately to personality types.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.06

MKT-HS.06 Standard 06:

Entrepreneurship

Understands the concepts, processes, and skills associated with identifying new ideas, opportunities, and methods and with creating or starting a new project or venture.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 6.1: Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures.
Topic 6.2: Develop concept for new business venture to evaluate its success potential.
Topic 6.3: Determine needed resources for a new business venture to contribute to its start-up viability.

Calculation Method for Standards

MKT-HS.07

MKT-HS.07 Standard 07:

Financial Analysis

Understands tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 7.1: Understand the fundamental principles of money needed to make financial exchanges.
Topic 7.2: Analyze financial needs and goals to determine financial requirements.
Topic 7.3: Understand the use of financial-services providers to aid in financial-goal achievement.
Topic 7.4: Use risk management products to protect a business’s financial well-being.
Topic 7.5: Acquire a foundational knowledge of accounting to understand its nature and scope.
Topic 7.6: Implement accounting procedures to track money flow and to determine financial status.
Topic 7.7: Acquire a foundational knowledge of finance to understand its nature and scope.
Topic 7.8: Implement financial skills to obtain business credit and to control its use.

Calculation Method for Standards

MKT-HS.07.T01.01

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.01 Explain forms of financial exchange.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.02

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.02 Identify types of currency.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.03

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.03 Describe functions of money.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.04

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.04 Describe sources of income.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.05

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.05 Explain the time value of money.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.06

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.06 Explain the purposes and importance of credit.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.07

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.07 Explain legal responsibilities associated with financial exchanges.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T01.08

(MKT) Standard 07: Financial Analysis
[Topic 1] Understand the fundamental principles of money needed to make financial exchanges.

MKT-HS.07.T01.08 Determine financing needed to start a business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.01

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.01 Make responsible financial decisions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.02

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.02 Set financial goals.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.03

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.03 Develop personal budget.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.04

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.04 Pay bills.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.05

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.05 Contest incorrect bills.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.06

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.06 Control debt.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.07

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.07 Explain the need to save and invest.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.08

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.08 Explain the nature of tax liabilities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.09

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.09 Interpret a pay stub.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.10

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.10 Prepare bank account documents.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.11

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.11 Maintain financial records.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.12

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.12 Read and reconcile bank statements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.13

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.13 Calculate the cost of credit.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.14

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.14 Apply for a consumer loan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.15

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.15 Demonstrate the wise use of credit.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.16

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.16 Validate credit history.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.17

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.17 Protect against identity theft.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.18

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.18 Determine personal net worth.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T02.19

(MKT) Standard 07: Financial Analysis
[Topic 2] Analyze financial needs and goals to determine financial requirements.

MKT-HS.07.T02.19 Prepare personal income tax forms.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.01

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.01 Describe types of financial-services providers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.02

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.02 Describe the nature of financial institutions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.03

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.03 Explain types of financial markets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.04

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.04 Discuss considerations in selecting a financial-services provider.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.05

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.05 Explain types of investments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.06

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.06 Explain the nature of estate planning.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.07

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.07 Discuss the nature of retirement planning.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.08

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.08 Describe sources of securities information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.09

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.09 Read/interpret securities tables.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.10

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.10 Explain factors to consider when selecting investments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.11

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.11 Explain fundamental analysis used in making investment decisions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.12

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.12 Assess securities’ fundamentals.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.13

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.13 Explain strategies for selecting investments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.14

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.14 Choose investments based on fundamental analysis.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.15

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.15 Discuss the nature and scope of convergence/consolidation in the finance industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.16

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.16 Explain the nature of sales for hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.17

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.17 Discuss considerations in accepting credit card payments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.18

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.18 Calculate credit card processing costs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.19

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.19 Calculate credit card processing costs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T03.20

(MKT) Standard 07: Financial Analysis
[Topic 3] Understand the use of financial-services providers to aid in financial-goal achievement.

MKT-HS.07.T03.20 Forecast hospitality and tourism sales.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.01

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.01 Describe the concept of insurance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.02

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.02 Explain the need for sport/event insurance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.03

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.03 Conduct a risk assessment of an event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.04

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.04 Explain the nature of risk management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.05

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.05 Explain the role of ethics in risk management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.06

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.06 Discuss legal considerations affecting risk management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.07

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.07 Describe the use of technology in risk management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.08

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.08 Explain the nature of quality management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.09

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.09 Discuss the nature of continuous improvement of the quality process.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.10

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.10 Describe the relationship between economic conditions and financial markets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T04.11

(MKT) Standard 07: Financial Analysis
[Topic 4] Use risk management products to protect a business’s financial well-being.

MKT-HS.07.T04.11 Explain the nature and scope of financial globalization.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T05.01

(MKT) Standard 07: Financial Analysis
[Topic 5] Acquire a foundational knowledge of accounting to understand its nature and scope.

MKT-HS.07.T05.01 Describe the need for financial information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T05.02

(MKT) Standard 07: Financial Analysis
[Topic 5] Acquire a foundational knowledge of accounting to understand its nature and scope.

MKT-HS.07.T05.02 Explain the concept of accounting.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.01

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.01 Describe the nature of cash flow statements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.02

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.02 Explain the nature of balance sheets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.03

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.03 Describe the nature of income statements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.04

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.04 Develop a pro forma income statement.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.05

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.05 Prepare a pro forma cash flow statement.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.06

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.06 Prepare a pro forma balance sheet.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.07

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.07 Determine product-line profitability.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.08

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.08 Explain cash-control procedures.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.09

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.09 Reconcile cash.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.10

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.10 Coordinate money handling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.11

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.11 Set up cash collection and deposit systems.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.12

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.12 Establish cash policies and procedures

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T06.13

(MKT) Standard 07: Financial Analysis
[Topic 6] Implement accounting procedures to track money flow and to determine financial status.

MKT-HS.07.T06.13 Monitor cash handling procedures.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T07.01

(MKT) Standard 07: Financial Analysis
[Topic 7] Acquire a foundational knowledge of finance to understand its nature and scope.

MKT-HS.07.T07.01 Explain the role of finance in business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T07.02

(MKT) Standard 07: Financial Analysis
[Topic 7] Acquire a foundational knowledge of finance to understand its nature and scope.

MKT-HS.07.T07.02 Describe the nature of budgets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.01

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.01 Explain the purposes and importance of obtaining business credit.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.02

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.02 Analyze critical banking relationships.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.03

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.03 Determine financing needed for business operations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.04

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.04 Identify risks associated with obtaining business credit.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.05

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.05 Explain sources of financial assistance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.06

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.06 Explain loan evaluation criteria used by lending institutions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.07.T08.07

(MKT) Standard 07: Financial Analysis
[Topic 8] Implement financial skills to obtain business credit and to control its use.

MKT-HS.07.T08.07 Complete loan application package.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.08

MKT-HS.08 Standard 08:

Human Resources Management

Understands the tools, techniques, and systems that businesses use to plan, staff, lead, and organize its human resources.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 8.1: Understand the role and function of human resources management to obtain a foundational knowledge of its nature and scope.
Topic 8.2: Implement organizational skills to facilitate others' work efforts, budget constraints, and productivity.

Calculation Method for Standards

MKT-HS.09

MKT-HS.09 Standard 09:

Information Management

Understands tools, strategies, and systems needed to access, process, maintain, evaluate, and disseminate information to assist business decision-making.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 9.1: Use information literacy skills to increase workplace efficiency and effectiveness.
Topic 9.2: Utilize information-technology tools to manage and perform work responsibilities.
Topic 9.3: Maintain business records, acquire information, and apply data mining methods to guide business decision-making.

Calculation Method for Standards

MKT-HS.10

MKT-HS.10 Standard 10:

Marketing

Understands the tools, techniques, and systems that businesses use to create exchanges and satisfy organizational objectives.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 10.1: Understand marketing's role and function in business to facilitate economic exchanges with customers.
Topic 10.2: Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.
Topic 10.3: Acquire an understanding of marketing's role and function in business to facilitate work among departments.

Calculation Method for Standards

MKT-HS.10.T01.01

(MKT) Standard 10: Marketing
[Topic 1] Understand marketing's role and function in business to facilitate economic exchanges with customers.

MKT-HS.10.T01.01 Explain marketing and its importance in a global economy.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T01.02

(MKT) Standard 10: Marketing
[Topic 1] Understand marketing's role and function in business to facilitate economic exchanges with customers.

MKT-HS.10.T01.02 Describe marketing functions and related activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T01.03

(MKT) Standard 10: Marketing
[Topic 1] Understand marketing's role and function in business to facilitate economic exchanges with customers.

MKT-HS.10.T01.03 Differentiate between service marketing and product marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T02.01

(MKT) Standard 10: Marketing
[Topic 2] Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

MKT-HS.10.T02.01 Explain factors that influence customer/client/business buying behavior.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T02.02

(MKT) Standard 10: Marketing
[Topic 2] Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

MKT-HS.10.T02.02 Discuss actions employees can take to achieve the company's desired results.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T02.03

(MKT) Standard 10: Marketing
[Topic 2] Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making.

MKT-HS.10.T02.03 Demonstrate connections between company actions and results.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T03.01

(MKT) Standard 10: Marketing
[Topic 3] Acquire an understanding of marketing's role and function in business to facilitate work among departments.

MKT-HS.10.T03.01 Explain the nature of sport marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T03.02

(MKT) Standard 10: Marketing
[Topic 3] Acquire an understanding of marketing's role and function in business to facilitate work among departments.

MKT-HS.10.T03.02 Describe the nature of event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.10.T03.03

(MKT) Standard 10: Marketing
[Topic 3] Acquire an understanding of marketing's role and function in business to facilitate work among departments.

MKT-HS.10.T03.03 Develop strategies to market an organization to potential employees.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11

MKT-HS.11 Standard 11:

Operations

Understands the processes and systems implemented to monitor, plan, and control the day-to-day activities required for continued business functioning.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 11.1: Understand operation's role and function in business to value its contribution to a company.
Topic 11.2: Adhere to health and safety regulations to support a safe work environment.
Topic 11.3: Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.
Topic 11.4: Implement security policies/procedures to minimize chance for loss.
Topic 11.5: Utilize project-management skills to improve workflow and minimize costs.
Topic 11.6: Implement purchasing activities to obtain business supplies, equipment, resources, and services.
Topic 11.7: Understand production's function and the quality-control processes to minimize errors and to expedite workflow.
Topic 11.8: Implement expense-control strategies to enhance a business's financial wellbeing and a client’s budget.
Topic 11.9: Implement organizational skills in marketing communications to improve efficiency and workflow.

Calculation Method for Standards

MKT-HS.11.T01.01

(MKT) Standard 11: Operations
[Topic 1] Understand operation's role and function in business to value its contribution to a company.

MKT-HS.11.T01.01 Explain the nature of operations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T01.02

(MKT) Standard 11: Operations
[Topic 1] Understand operation's role and function in business to value its contribution to a company.

MKT-HS.11.T01.02 Discuss the role of ethics in operations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T01.03

(MKT) Standard 11: Operations
[Topic 1] Understand operation's role and function in business to value its contribution to a company.

MKT-HS.11.T01.03 Describe the use of technology in operations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T01.04

(MKT) Standard 11: Operations
[Topic 1] Understand operation's role and function in business to value its contribution to a company.

MKT-HS.11.T01.04 Explain the nature and scope of distribution.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T01.05

(MKT) Standard 11: Operations
[Topic 1] Understand operation's role and function in business to value its contribution to a company.

MKT-HS.11.T01.05 Explain the concept of place (distribution) in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T01.06

(MKT) Standard 11: Operations
[Topic 1] Understand operation's role and function in business to value its contribution to a company.

MKT-HS.11.T01.06 Explain the relationship between customer service and distribution.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T02.01

(MKT) Standard 11: Operations
[Topic 2] Adhere to health and safety regulations to support a safe work environment.

MKT-HS.11.T02.01 Describe health and safety regulations in business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T02.02

(MKT) Standard 11: Operations
[Topic 2] Adhere to health and safety regulations to support a safe work environment.

MKT-HS.11.T02.02 Report noncompliance with business health and safety regulations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.01

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.01 Discuss legal considerations in operations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.02

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.02 Conduct site inspections.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.03

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.03 Follow instructions for use of equipment, tools, and machinery.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.04

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.04 Follow safety precautions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.05

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.05 Maintain a safe work environment.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.06

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.06 Explain procedures for handling accidents.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.07

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.07 Handle and report emergency situations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.08

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.08 Comply with strategies for protecting business' digital assets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.09

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.09 Comply with strategies to protect digital customer data.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.10

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.10 Define strategies to protect business' digital assets, customer data, and other protected information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.11

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.11 Evaluate strategies for protecting business' digital assets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T03.12

(MKT) Standard 11: Operations
[Topic 3] Determine and implement safety procedures to minimize loss and to protect employees, customer information, and company image.

MKT-HS.11.T03.12 Develop strategies to protect digital data.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.01

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.01 Explain routine security precautions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.02

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.02 Follow established security procedures/policies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.03

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.03 Protect company information and intangibles.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.04

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.04 Develop contingency plans for events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.05

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.05 Handle emergency situations in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.06

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.06 Identify factors affecting evacuation procedures/protocols.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.07

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.07 Explain security considerations in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.08

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.08 Discuss employee security issues in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T04.09

(MKT) Standard 11: Operations
[Topic 4] Implement security policies/procedures to minimize chance for loss.

MKT-HS.11.T04.09 Develop procedures for safeguarding cash.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T05.01

(MKT) Standard 11: Operations
[Topic 5] Utilize project-management skills to improve workflow and minimize costs.

MKT-HS.11.T05.01 Explain the nature of project management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T05.02

(MKT) Standard 11: Operations
[Topic 5] Utilize project-management skills to improve workflow and minimize costs.

MKT-HS.11.T05.02 Develop project plan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T05.03

(MKT) Standard 11: Operations
[Topic 5] Utilize project-management skills to improve workflow and minimize costs.

MKT-HS.11.T05.03 Schedule tournaments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.01

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.01 Explain the nature and scope of purchasing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.02

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.02 Place orders/reorders.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.03

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.03 Maintain inventory of supplies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.04

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.04 Discuss types of inventory.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.05

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.05 Manage the bid process in purchasing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.06

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.06 Select vendors.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.07

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.07 Evaluate vendor performance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.08

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.08 Describe types of purchase orders.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.09

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.09 Negotiate terms with vendors in business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T06.10

(MKT) Standard 11: Operations
[Topic 6] Implement purchasing activities to obtain business supplies, equipment, resources, and services.

MKT-HS.11.T06.10 Maintain vendor/supplier relationships.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T07.01

(MKT) Standard 11: Operations
[Topic 7] Understand production's function and the quality-control processes to minimize errors and to expedite workflow.

KT-HS.11.T07.01 Explain the concept of production.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T07.02

(MKT) Standard 11: Operations
[Topic 7] Understand production's function and the quality-control processes to minimize errors and to expedite workflow.

MKT-HS.11.T07.02 Identify quality-control measures.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T07.03

(MKT) Standard 11: Operations
[Topic 7] Understand production's function and the quality-control processes to minimize errors and to expedite workflow.

MKT-HS.11.T07.03 Utilize quality control methods at work.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T07.04

(MKT) Standard 11: Operations
[Topic 7] Understand production's function and the quality-control processes to minimize errors and to expedite workflow.

MKT-HS.11.T07.04 Describe crucial elements of a quality culture.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T07.05

(MKT) Standard 11: Operations
[Topic 7] Understand production's function and the quality-control processes to minimize errors and to expedite workflow.

MKT-HS.11.T07.05 Describe the role of management in the achievement of quality.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T08.01

(MKT) Standard 11: Operations
[Topic 8] Implement expense-control strategies to enhance a business's financial wellbeing and a client’s budget.

MKT-HS.11.T08.01 Explain the nature of overhead/operating costs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T08.02

(MKT) Standard 11: Operations
[Topic 8] Implement expense-control strategies to enhance a business's financial wellbeing and a client’s budget.

MKT-HS.11.T08.02 Explain distribution systems for the sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T08.03

(MKT) Standard 11: Operations
[Topic 8] Implement expense-control strategies to enhance a business's financial wellbeing and a client’s budget.

MKT-HS.11.T08.03 Track invoices.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T09.01

(MKT) Standard 11: Operations
[Topic 9] Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-HS.11.T09.01 Develop production schedules for events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T09.02

(MKT) Standard 11: Operations
[Topic 9] Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-HS.11.T09.02 Organize and prioritize work.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T09.03

(MKT) Standard 11: Operations
[Topic 9] Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-HS.11.T09.03 Coordinate work with that of team members.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T09.04

(MKT) Standard 11: Operations
[Topic 9] Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-HS.11.T09.04 Monitor and ensure completion of delegated tasks.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T09.05

(MKT) Standard 11: Operations
[Topic 9] Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-HS.11.T09.05 Streamline work processes.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.11.T09.06

(MKT) Standard 11: Operations
[Topic 9] Implement organizational skills in marketing communications to improve efficiency and workflow.

MKT-HS.11.T09.06 Coordinate activities with those of other departments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12

MKT-HS.12 Standard 12:

Professional Development

Understands concepts, tools, and strategies used to explore, obtain, and develop in a business career.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 12.1: Acquire self-development skills to enhance relationships and improve efficiency in the work environment.
Topic 12.2: Understand and follow company rules and regulations to maintain employment.
Topic 12.3: Achieve organizational goals to contribute to company growth.
Topic 12.4: Utilize critical-thinking skills to determine best options/outcomes.
Topic 12.5: Participate in career planning to enhance job-success potential.
Topic 12.6: Implement job-seeking skills to obtain employment.
Topic 12.7: Utilize career-advancement activities to enhance professional development.
Topic 12.8: Acquire information about the marketing industry to aid in making career choices.

Calculation Method for Standards

MKT-HS.12.T01.01

(MKT) Standard 12: Professional Development
[Topic 1] Acquire self-development skills to enhance relationships and improve efficiency in the work environment.

MKT-HS.12.T01.01 Demonstrate systematic behavior.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T01.02

(MKT) Standard 12: Professional Development
[Topic 1] Acquire self-development skills to enhance relationships and improve efficiency in the work environment.

MKT-HS.12.T01.02 Set personal goals.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T01.03

(MKT) Standard 12: Professional Development
[Topic 1] Acquire self-development skills to enhance relationships and improve efficiency in the work environment.

MKT-HS.12.T01.03 Balance personal and professional responsibilities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T02.01

(MKT) Standard 12: Professional Development
[Topic 2] Understand and follow company rules and regulations to maintain employment.

MKT-HS.12.T02.01 Follow rules of conduct.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T02.02

(MKT) Standard 12: Professional Development
[Topic 2] Understand and follow company rules and regulations to maintain employment.

MKT-HS.12.T02.02 Follow chain of command.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T03.01

(MKT) Standard 12: Professional Development
[Topic 3] Achieve organizational goals to contribute to company growth.

MKT-HS.12.T03.01 Determine the nature of organizational goals.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T03.02

(MKT) Standard 12: Professional Development
[Topic 3] Achieve organizational goals to contribute to company growth.

MKT-HS.12.T03.02 Ascertain employee's role in meeting organizational goals.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T04.01

(MKT) Standard 12: Professional Development
[Topic 4] Utilize critical-thinking skills to determine best options/outcomes.

MKT-HS.12.T04.01 Explain the need for innovation skills.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T04.02

(MKT) Standard 12: Professional Development
[Topic 4] Utilize critical-thinking skills to determine best options/outcomes.

MKT-HS.12.T04.02 Make decisions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T04.03

(MKT) Standard 12: Professional Development
[Topic 4] Utilize critical-thinking skills to determine best options/outcomes.

MKT-HS.12.T04.03 Demonstrate problem-solving skills.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T04.04

(MKT) Standard 12: Professional Development
[Topic 4] Utilize critical-thinking skills to determine best options/outcomes.

MKT-HS.12.T04.04 Demonstrate appropriate creativity.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T04.05

(MKT) Standard 12: Professional Development
[Topic 4] Utilize critical-thinking skills to determine best options/outcomes.

MKT-HS.12.T04.0 Use time-management skills.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.01

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.01 Assess personal interests and skills needed for success in business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.02

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.02 Analyze employer expectations in the business environment.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.03

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.03 Explain the rights of workers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.04

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.04 Identify sources of career information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.05

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.05 Identify tentative occupational interest.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.06

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.06 Explain employment opportunities in business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.07

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.07 Explain career opportunities in entrepreneurship.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.08

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.08 Explain employment opportunities in marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T05.09

(MKT) Standard 12: Professional Development
[Topic 5] Participate in career planning to enhance job-success potential.

MKT-HS.12.T05.09 Conduct self-assessment to determine entrepreneurial potential.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T06.01

(MKT) Standard 12: Professional Development
[Topic 6] Implement job-seeking skills to obtain employment.

MKT-HS.12.T06.01 Utilize job-search strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T06.02

(MKT) Standard 12: Professional Development
[Topic 6] Implement job-seeking skills to obtain employment.

MKT-HS.12.T06.02 Complete a job application.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T06.03

(MKT) Standard 12: Professional Development
[Topic 6] Implement job-seeking skills to obtain employment.

MKT-HS.12.T06.03 Interview for a job.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T06.04

(MKT) Standard 12: Professional Development
[Topic 6] Implement job-seeking skills to obtain employment.

MKT-HS.12.T06.04 Write a follow-up letter after job interviews.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T06.05

(MKT) Standard 12: Professional Development
[Topic 6] Implement job-seeking skills to obtain employment.

MKT-HS.12.T06.05 Write a letter of application.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T06.06

(MKT) Standard 12: Professional Development
[Topic 6] Implement job-seeking skills to obtain employment.

MKT-HS.12.T06.06 Prepare a résumé.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T07.01

(MKT) Standard 12: Professional Development
[Topic 7] Utilize career-advancement activities to enhance professional development.

MKT-HS.12.T07.01 Describe techniques for obtaining work experience.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T07.02

(MKT) Standard 12: Professional Development
[Topic 7] Utilize career-advancement activities to enhance professional development.

MKT-HS.12.T07.02 Explain the need for ongoing education as a worker.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T07.03

(MKT) Standard 12: Professional Development
[Topic 7] Utilize career-advancement activities to enhance professional development.

MKT-HS.12.T07.03 Explain possible advancement patterns for jobs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T07.04

(MKT) Standard 12: Professional Development
[Topic 7] Utilize career-advancement activities to enhance professional development.

MKT-HS.12.T07.04 Determine the services provided by professional organizations in the hospitality & tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T07.05

(MKT) Standard 12: Professional Development
[Topic 7] Utilize career-advancement activities to enhance professional development.

MKT-HS.12.T07.05 Utilize professional development opportunities in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T07.06

(MKT) Standard 12: Professional Development
[Topic 7] Utilize career-advancement activities to enhance professional development.

MKT-HS.12.T07.06 Employ career-advancement strategies in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.01

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.01 Discuss the nature of the sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.02

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.02 Describe the impact of sports/events on communities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.03

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.03 Describe the role of governing bodies in the sport industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.04

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.04 Explain career opportunities in sport/event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.05

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.05 Describe types of retail/business banking products and services.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.06

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.06 Describe the nature of retail/business banking processes.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.07

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.07 Describe the nature of the insurance industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.08

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.08 Explain causes of stock price fluctuations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.09

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.09 Describe how securities are traded.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.10

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.10 Discuss the nature and scope of investment banking.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.11

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.11 Explain the nature of bonds.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.12

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.12 Explain the nature of stocks.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.13

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.13 Describe the nature of mutual funds.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.14

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.14 Describe the nature of the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.15

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.15 Describe the development of the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.12.T08.16

(MKT) Standard 12: Professional Development
[Topic 8] Acquire information about the marketing industry to aid in making career choices.

MKT-HS.12.T08.16 Explain career opportunities in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.13

MKT-HS.13 Standard 13:

Strategic Management

Understands tools, techniques, and systems that affect a business's ability to plan, control, and organize an organization/department.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 13.1: Recognize management's role to understand its contribution to business success.
Topic 13.2: Utilize planning tools to guide organization's/department's activities.

Calculation Method for Standards

MKT-HS.14

MKT-HS.14 Standard 14:

Channel Management

Understands the concepts and processes needed to identify, select, monitor, and evaluate sales channels.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 14.1: Acquire foundational knowledge of channel management to understand its role in marketing.
Topic 14.2: Manage channel activities to minimize costs and to determine distribution strategies.

Calculation Method for Standards

MKT-HS.14.T01.01

(MKT) Standard 14: Channel Management
[Topic 1] Acquire foundational knowledge of channel management to understand its role in marketing.

MKT-HS.14.T01.01 Explain the nature and scope of channel management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T01.02

(MKT) Standard 14: Channel Management
[Topic 1] Acquire foundational knowledge of channel management to understand its role in marketing.

MKT-HS.14.T01.02 Explain the relationship between customer service and channel management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T01.03

(MKT) Standard 14: Channel Management
[Topic 1] Acquire foundational knowledge of channel management to understand its role in marketing.

MKT-HS.14.T01.03 Explain the nature of channels of distribution.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T01.04

(MKT) Standard 14: Channel Management
[Topic 1] Acquire foundational knowledge of channel management to understand its role in marketing.

MKT-HS.14.T01.04 Describe the use of technology in the channel management function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T01.05

(MKT) Standard 14: Channel Management
[Topic 1] Acquire foundational knowledge of channel management to understand its role in marketing.

MKT-HS.14.T01.05 Explain legal considerations in channel management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T01.06

(MKT) Standard 14: Channel Management
[Topic 1] Acquire foundational knowledge of channel management to understand its role in marketing.

MKT-HS.14.T01.06 Describe ethical considerations in channel management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T02.01

(MKT) Standard 14: Channel Management
[Topic 2] Manage channel activities to minimize costs and to determine distribution strategies.

MKT-HS.14.T02.01 Coordinate channel management with other marketing activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T02.02

(MKT) Standard 14: Channel Management
[Topic 2] Manage channel activities to minimize costs and to determine distribution strategies.

MKT-HS.14.T02.02 Explain the nature of channel-member relationships.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T02.03

(MKT) Standard 14: Channel Management
[Topic 2] Manage channel activities to minimize costs and to determine distribution strategies.

MKT-HS.14.T02.03 Select channels of distribution.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.14.T02.04

(MKT) Standard 14: Channel Management
[Topic 2] Manage channel activities to minimize costs and to determine distribution strategies.

MKT-HS.14.T02.04 Develop channel-management strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15

MKT-HS.15 Standard 15:

Marketing-Informaton Management

Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 15.1: Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Topic 15.2: Understand marketing-research activities to show command of their nature and scope.
Topic 15.3: Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
Topic 15.4: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Topic 15.5: Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.
Topic 15.6: Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.
Topic 15.7: Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

Calculation Method for Standards

MKT-HS.15.T01.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-HS.15.T01.01 Describe the need for marketing data.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T01.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-HS.15.T01.02 Explain the nature and scope of the marketing information management function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T01.03

(MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-HS.15.T01.03 Explain the role of ethics in marketing-information management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T01.04

(MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-HS.15.T01.04 Describe the use of technology in the marketing-information management function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T01.05

(MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-HS.15.T01.05 Describe the regulation of marketing-information management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T01.06

(MKT) Standard 15: Marketing-Informaton Management
[Topic 1] Acquire foundational knowledge of marketing-information management to understand its nature and scope.

MKT-HS.15.T01.06 Explain the need for sport/event marketing information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T02.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 2] Understand marketing-research activities to show command of their nature and scope.

MKT-HS.15.T02.01 Explain the nature of marketing research.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T02.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 2] Understand marketing-research activities to show command of their nature and scope.

MKT-HS.15.T02.02 Discuss the nature of marketing research problems/issues.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T03.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 3] Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T03.01 Describe methods used to design marketing research studies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T03.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 3] Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T03.02 Describe options businesses use to obtain marketing-research data.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T03.03

(MKT) Standard 15: Marketing-Informaton Management
[Topic 3] Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T03.03 Discuss the nature of sampling plans.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T04.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 4] Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T04.01 Describe data-collection methods.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T04.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 4] Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T04.02 Explain characteristics of effective data-collection instruments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T04.03

(MKT) Standard 15: Marketing-Informaton Management
[Topic 4] Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T04.03 Explain sources of primary sport/event market information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T04.04

(MKT) Standard 15: Marketing-Informaton Management
[Topic 4] Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

MKT-HS.15.T04.04 Explain sources of secondary sport/event information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T05.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 5] Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.

MKT-HS.15.T05.01 Explain techniques for processing marketing data.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T05.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 5] Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.

MKT-HS.15.T05.02 Explain the use of descriptive statistics in marketing decision making.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T05.03

(MKT) Standard 15: Marketing-Informaton Management
[Topic 5] Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.

MKT-HS.15.T05.03 Identify sources of error in a research project.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T05.04

(MKT) Standard 15: Marketing-Informaton Management
[Topic 5] Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.

MKT-HS.15.T05.04 Evaluate questionnaire design.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T05.05

(MKT) Standard 15: Marketing-Informaton Management
[Topic 5] Interpret marketing information and research data to test hypotheses, to resolve issues, and for decision-making.

MKT-HS.15.T05.05 Assess appropriateness of marketing research for the problem/issue.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T06.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 6] Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

MKT-HS.15.T06.01 Collect marketing information from others.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T06.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 6] Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

MKT-HS.15.T06.02 Establish and maintain sport/event marketing information system.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T06.03

(MKT) Standard 15: Marketing-Informaton Management
[Topic 6] Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

MKT-HS.15.T06.03 Assess marketing-information needs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T06.04

(MKT) Standard 15: Marketing-Informaton Management
[Topic 6] Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

MKT-HS.15.T06.04 Identify industry/economic trends that will impact business activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T06.05

(MKT) Standard 15: Marketing-Informaton Management
[Topic 6] Collect, assess, and scrutinize marketing information to ensure accuracy and adequacy of data for decision-making in marketing communications.

MKT-HS.15.T06.05 Maintain a database of competitor information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T07.01

(MKT) Standard 15: Marketing-Informaton Management
[Topic 7] Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-HS.15.T07.01 Present report findings and recommendations orally.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T07.02

(MKT) Standard 15: Marketing-Informaton Management
[Topic 7] Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-HS.15.T07.02 Estimate market share.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T07.03

(MKT) Standard 15: Marketing-Informaton Management
[Topic 7] Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-HS.15.T07.03 Search the Internet for sport/event marketing information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T07.04

(MKT) Standard 15: Marketing-Informaton Management
[Topic 7] Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-HS.15.T07.04 Monitor internal records for marketing information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.15.T07.05

(MKT) Standard 15: Marketing-Informaton Management
[Topic 7] Analyze and report findings to communicate research information to others and to stay abreast of trends and changes that could impact business decision-making.

MKT-HS.15.T07.05 Maintain a database of competitor information.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16

MKT-HS.16Standard 16:

Market Planning

Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 16.1: Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
Topic 16.2: Employ marketing-information to plan marketing activities.

Calculation Method for Standards

MKT-HS.16.T01.01

(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.01 Explain the concept of marketing strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T01.02

(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.02 Explain the concept of market and market identification.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T01.03

(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.03 Identify market segments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T01.04

(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.04 Select target market.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T01.05

(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.05 Identify sport/event target-market segments.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T01.06

(MKT) Standard 16: Market Planning
[Topic 1] Develop marketing strategies and select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

MKT-HS.16.T01.06 Describe the nature of target marketing in sport/event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.01

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.01 Explain the nature of marketing plans.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.02

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.02 Explain the role of situation analysis in the marketing planning process.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.03

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.03 Conduct market analysis.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.04

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.04 Conduct SWOT analysis for use in the marketing planning process.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.05

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.05 Conduct competitive analysis.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.06

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.06 Explain the nature of sales forecasts.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.07

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.07 Forecast sales for marketing plan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.08

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.08 Set marketing goals and objectives.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.09

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.09 Select marketing metrics.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.10

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.10 Set marketing budget.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.11

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.11 Develop marketing plan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.12

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.12 Monitor and evaluate performance of marketing plan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.13

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.13 Identify ways to segment sport/event markets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.14

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.14 Explain the concept of marketing strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.15

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.15 Explain the concept of market and market identification.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.16.T02.16

(MKT) Standard 16: Market Planning
[Topic 2] Employ marketing-information to plan marketing activities.

MKT-HS.16.T02.16 Identify ways to segment hospitality and tourism markets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17

MKT-HS.17 Standard 17:

Pricing

Understands concepts and strategies utilized in determining and adjusting prices to maximize return and meet customers' perceptions of value.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 17.1: Develop a foundational knowledge of pricing to understand its role in marketing.
Topic 17.2: Employ pricing strategies to determine optimal pricing.

Calculation Method for Standards

MKT-HS.17.T01.01

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.01 Explain the nature and scope of the pricing function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.02

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.02 Describe the role of business ethics in pricing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.03

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.03 Explain the use of technology in the pricing function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.04

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.04 Explain legal considerations for pricing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.05

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.05 Explain factors affecting pricing decisions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.06

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.06 Describe pricing issues associated with sport/event products.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.07

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.07 Explain the concept of price in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.08

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.08 Explain the nature and scope of the pricing function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T01.09

(MKT) Standard 17: Pricing
[Topic 1] Develop a foundational knowledge of pricing to understand its role in marketing.

MKT-HS.17.T01.09 Describe factors affecting the prices of hospitality and tourism products.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.01

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.01 Determine cost of product.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.02

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.02 Calculate break-even point.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.03

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.03 Establish pricing objectives.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.04

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.04 Identify strategies for pricing new products.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.05

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.05 Establish price objectives for sport/event products.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.06

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.06 Select pricing strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.07

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.07 Select product-mix pricing strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.08

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.08 Determine discounts and allowances that can be used to adjust base prices.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.09

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.09 Set prices.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.10

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.10 Use psychological pricing to adjust base prices.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.11

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.11 Select promotional pricing strategies used to adjust base prices.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.12

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.12 Set ticket/event prices.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.17.T02.13

(MKT) Standard 17: Pricing
[Topic 2] Employ pricing strategies to determine optimal pricing.

MKT-HS.17.T02.13 Identify factors affecting pricing of sport/event products.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18

MKT-HS.18 Standard 18:

Product/Service Management

Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 18.1: Acquire a foundational knowledge of product/service management to understand its nature and scope.
Topic 18.2: Generate product ideas to contribute to ongoing business success.
Topic 18.3: Employ product-mix strategies to meet customer expectations.
Topic 18.4: Position company and product/services to acquire desired business image.
Topic 18.5: Develop plans, strategies, and systems to promote sport/events products and activities.

Calculation Method for Standards

MKT-HS.18.T01.01

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.01 Explain the nature and scope of the product/service management function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.02

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.02 Identify the impact of product life cycles on marketing decisions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.03

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.03 Describe the use of technology in the product/service management function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.04

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.04 Explain business ethics in product/service management.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.05

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.05 Explain the nature of sport/event brand/branding.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.06

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.06 Explain elements of the sport/event product.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.07

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.07 Explain the role of agents in sports.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.08

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.08 Explain the concept of product in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T01.09

(MKT) Standard 18: Product/Service Management
[Topic 1] Acquire a foundational knowledge of product/service management to understand its nature and scope.

MKT-HS.18.T01.09 Explain the nature and scope of the product/service management function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T02.01

(MKT) Standard 18: Product/Service Management
[Topic 2] Generate product ideas to contribute to ongoing business success.

MKT-HS.18.T02.01 Identify methods/techniques to generate a product idea.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T02.02

(MKT) Standard 18: Product/Service Management
[Topic 2] Generate product ideas to contribute to ongoing business success.

MKT-HS.18.T02.02 Generate product ideas.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.01

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.01 Explain the concept of product mix.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.02

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.02 Describe the nature of product bundling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.03

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.03 Identify product to fill customer need.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.04

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.04 Plan product mix.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.05

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.05 Determine services to provide customers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.06

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.06 Identify consumer protection provisions of appropriate agencies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.07

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.07 Describe services offered by the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T03.08

(MKT) Standard 18: Product/Service Management
[Topic 3] Employ product-mix strategies to meet customer expectations.

MKT-HS.18.T03.08 Explain the nature of product extensions in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.01

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.01 Choose venture/product name.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.02

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.02 Select business location.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.03

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.03 Explain the nature of corporate branding.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.04

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.04 Describe factors used by businesses to position corporate brands.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.05

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.05 Describe factors used by marketers to position products/services.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.06

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.06 Explain the nature of product/service branding.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.07

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.07 Explain the use of licensing in sport/event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.08

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.08 Explain the role of endorsements in sport/event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.09

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.09 Explain the use of naming rights in sport/event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.10

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.10 Identify company's unique selling proposition.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.11

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.11 Develop positioning concept for a new product idea.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.12

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.12 Communicate core values of product/service.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.13

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.13 Identify product's/service's competitive advantage.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T04.14

(MKT) Standard 18: Product/Service Management
[Topic 4] Position company and product/services to acquire desired business image.

MKT-HS.18.T04.14 Identify elements that enhance venue attractiveness.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.01

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.01 Obtain endorsements for sports/events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.02

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.02 Develop ticket-sales program.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.03

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.03 Bundle/Package extra amenities with tickets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.04

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.04 Develop pre-season booking strategy.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.05

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.05 Determine merchandising opportunities for a sport/event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.06

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.06 Determine goods and services required for an event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.07

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.07 Select hospitality options.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.08

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.08 Assess “product” readiness for sport/event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.09

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.09 Describe the uses of grades and standards in marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.10

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.10 Explain warranties and guarantees.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.11

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.11 Evaluate vendors’ merchandise.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.12

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.12 Choose vendors.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.18.T05.13

(MKT) Standard 18: Product/Service Management
[Topic 5] Develop plans, strategies, and systems to promote sport/events products and activities.

MKT-HS.18.T05.13 Negotiate terms with vendors.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19

MKT-HS.19 Standard 19:

Promotion

Understands the concepts and strategies needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 19.1: Acquire a foundational knowledge of promotion to understand its nature and scope.
Topic 19.2: Understand promotional channels used to communicate with targeted audiences.
Topic 19.3: Understand the use of an advertisement's components to communicate with targeted audiences.
Topic 19.4: Understand the use of public-relations activities to communicate with targeted audiences.
Topic 19.5: Understand the use of direct marketing to attract attention and to build brand.
Topic 19.6: Develop content for use in marketing communications to create interest in product/business/idea.
Topic 19.7: Manage media planning and placement to enhance return on marketing investment.
Topic 19.8: Utilize publicity to inform stakeholders of business activities.
Topic 19.9: Employ sales-promotion activities to inform or remind customers of business/product.
Topic 19.10: Plan marketing communications to maximize effectiveness and to minimize costs.
Topic 19.11: Utilize special events or outside agency/consultant to increase sales.
Topic 19.12: Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

Calculation Method for Standards

MKT-HS.19.T01.01

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.01 Explain the role of promotion as a marketing function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.02

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.02 Explain the types of promotion.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.03

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.03 Identify the elements of the promotional mix.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.04

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.04 Describe the use of business ethics in promotion.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.05

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.05 Describe the use of technology in the promotion function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.06

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.06 Describe the regulation of promotion.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.07

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.07 Describe the concept of promotion in the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T01.08

(MKT) Standard 19: Promotion
[Topic 1] Acquire a foundational knowledge of promotion to understand its nature and scope.

MKT-HS.19.T01.08 Explain promotional methods used by the hospitality and tourism industry.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T02.01

(MKT) Standard 19: Promotion
[Topic 2] Understand promotional channels used to communicate with targeted audiences.

MKT-HS.19.T02.01 Explain types of advertising media.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T02.02

(MKT) Standard 19: Promotion
[Topic 2] Understand promotional channels used to communicate with targeted audiences.

MKT-HS.19.T02.02 Describe word-of-mouth channels used to communicate with targeted audiences.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T02.03

(MKT) Standard 19: Promotion
[Topic 2] Understand promotional channels used to communicate with targeted audiences.

MKT-HS.19.T02.03 Explain the nature of direct marketing channels.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T02.04

(MKT) Standard 19: Promotion
[Topic 2] Understand promotional channels used to communicate with targeted audiences.

MKT-HS.19.T02.04 Identify communications channels used in sales promotion.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T02.05

(MKT) Standard 19: Promotion
[Topic 2] Understand promotional channels used to communicate with targeted audiences.

MKT-HS.19.T02.05 Explain communications channels used in public-relations activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T03.01

(MKT) Standard 19: Promotion
[Topic 3] Understand the use of an advertisement's components to communicate with targeted audiences.

MKT-HS.19.T03.01 Explain the components of advertisements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T03.02

(MKT) Standard 19: Promotion
[Topic 3] Understand the use of an advertisement's components to communicate with targeted audiences.

MKT-HS.19.T03.02 Explain the importance of coordinating elements in advertisements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T04.01

(MKT) Standard 19: Promotion
[Topic 4] Understand the use of public-relations activities to communicate with targeted audiences.

MKT-HS.19.T04.01 Identify types of public-relations activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T04.02

(MKT) Standard 19: Promotion
[Topic 4] Understand the use of public-relations activities to communicate with targeted audiences.

MKT-HS.19.T04.02 Discuss internal and external audiences for public-relations activities.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T05.01

(MKT) Standard 19: Promotion
[Topic 5] Understand the use of direct marketing to attract attention and to build brand.

MKT-HS.19.T05.01 Discuss types of direct mail tactics.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T05.02

(MKT) Standard 19: Promotion
[Topic 5] Understand the use of direct marketing to attract attention and to build brand.

MKT-HS.19.T05.02 Explain the nature of online advertising.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T05.03

(MKT) Standard 19: Promotion
[Topic 5] Understand the use of direct marketing to attract attention and to build brand.

MKT-HS.19.T05.03 Explain the nature of e-mail marketing tactics.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T05.04

(MKT) Standard 19: Promotion
[Topic 5] Understand the use of direct marketing to attract attention and to build brand.

MKT-HS.19.T05.04 Describe mobile marketing tactics.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T05.05

(MKT) Standard 19: Promotion
[Topic 5] Understand the use of direct marketing to attract attention and to build brand.

MKT-HS.19.T05.05 Discuss the use of search-engine optimization tactics for digital marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T06.01

(MKT) Standard 19: Promotion
[Topic 6] Develop content for use in marketing communications to create interest in product/business/idea.

MKT-HS.19.T06.01 Write direct-mail letters.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T06.02

(MKT) Standard 19: Promotion
[Topic 6] Develop content for use in marketing communications to create interest in product/business/idea.

MKT-HS.19.T06.02 Execute targeted emails.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T07.01

(MKT) Standard 19: Promotion
[Topic 7] Manage media planning and placement to enhance return on marketing investment.

MKT-HS.19.T07.01 Calculate media costs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T07.02

(MKT) Standard 19: Promotion
[Topic 7] Manage media planning and placement to enhance return on marketing investment.

MKT-HS.19.T07.02 Select advertising media.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T07.03

(MKT) Standard 19: Promotion
[Topic 7] Manage media planning and placement to enhance return on marketing investment.

MKT-HS.19.T07.03 Choose appropriate media outlets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T07.04

(MKT) Standard 19: Promotion
[Topic 7] Manage media planning and placement to enhance return on marketing investment.

MKT-HS.19.T07.04 Buy ad space/time.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T08.01

(MKT) Standard 19: Promotion
[Topic 8] Utilize publicity to inform stakeholders of business activities.

MKT-HS.19.T08.01 Write a press release.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T08.02

(MKT) Standard 19: Promotion
[Topic 8] Utilize publicity to inform stakeholders of business activities.

MKT-HS.19.T08.02 Cultivate media relationships.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T09.01

(MKT) Standard 19: Promotion
[Topic 9] Employ sales-promotion activities to inform or remind customers of business/product.

MKT-HS.19.T09.01 Explain how businesses can use trade-show/exposition participation to communicate with targeted audiences.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T09.02

(MKT) Standard 19: Promotion
[Topic 9] Employ sales-promotion activities to inform or remind customers of business/product.

MKT-HS.19.T09.02 Participate in trade shows/expositions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T09.03

(MKT) Standard 19: Promotion
[Topic 9] Employ sales-promotion activities to inform or remind customers of business/product.

MKT-HS.19.T09.03 Explain considerations used to evaluate whether to participate in trade shows/expositions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T10.01

(MKT) Standard 19: Promotion
[Topic 10] Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-HS.19.T10.01 Explain the use of advertising agencies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T10.02

(MKT) Standard 19: Promotion
[Topic 10] Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-HS.19.T10.02 Explain the nature of a promotional plan.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T10.03

(MKT) Standard 19: Promotion
[Topic 10] Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-HS.19.T10.03 Coordinate activities in the promotional mix.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T10.04

(MKT) Standard 19: Promotion
[Topic 10] Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-HS.19.T10.04 Prepare promotional budget.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T10.05

(MKT) Standard 19: Promotion
[Topic 10] Plan marketing communications to maximize effectiveness and to minimize costs.

MKT-HS.19.T10.05 Develop promotional plan for a business.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.01

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.01 Develop promotional calendar.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.02

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.02 Coordinate community outreach projects.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.03

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.03 Assess need to use promoters.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.04

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.04 Explain considerations in using special events as a sales-promotion strategy.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.05

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.05 Plan special events for sports/events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.06

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.06 Prepare store/department for special event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T11.07

(MKT) Standard 19: Promotion
[Topic 11] Utilize special events or outside agency/consultant to increase sales.

MKT-HS.19.T11.07 Develop viral sport/event marketing strategies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.01

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.01 Explain the nature of sponsorship in the sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.02

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.02 Design logo for sport/event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.03

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.03 Design tickets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.04

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.04 Explain advertising media used in the sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.05

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.05 Describe sport/event industries’ utilization of digital media.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.06

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.06 Develop a direct mail offer for sport/event products.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.07

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.07 Determine advertising reach of sport/event media.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.08

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.08 Choose appropriate media vehicles for sport/event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.09

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.09 Maximize/Capitalize on celebrity’s appearance at event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.10

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.10 Develop and generate sport/event newsletter.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.11

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.11 Explain media relations in the sport/event industries.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.12

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.12 Develop a media guide.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.13

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.13 Plan a media day.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.14

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.14 Write/Prepare sponsorship proposal.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.15

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.15 Set sponsorship objectives.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.16

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.16 Design program for event.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.17

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.17 Create and issue script for game-day promotions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.18

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.18 Explain venue signage.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.19

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.19 Select event signage.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.20

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.20 Identify “out-of-the-box” sales promotion ideas for sports/events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.21

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.21 Identify ambush strategies to use at other events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.22

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.22 Implement ticket sales campaign.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.19.T12.23

(MKT) Standard 19: Promotion
[Topic 12] Understand, monitor, and manage promotional activities to maximize return on sport/event efforts.

MKT-HS.19.T12.23 Select strategies for maintaining/building fan support.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20

MKT-HS.20 Standard 20:

Selling

Understands the concepts and actions needed to determine client needs and wants and respond through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

Standards Structure

Content Standards are listed at the top of the list and are the general statements of what students need to know and be able to do.
Topics are listed below the standards and further clarify a specific area of the standard.
Topic 20.1: Acquire a foundational knowledge of selling to understand its nature and scope.
Topic 20.2: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Topic 20.3: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.4: Utilize sales-support activities to increase customer/sponsor satisfaction.
Topic 20.5: Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Topic 20.6: Implement support activities to facilitate the selling process.
Topic 20.7: Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

Calculation Method for Standards

MKT-HS.20.T01.01

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.01 Explain the nature and scope of the selling function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.02

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.02 Explain the role of customer service as a component of selling relationships.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.03

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.03 Explain key factors in building a clientele.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.04

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.04 Explain company selling policies.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.05

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.05 Explain legal and ethical considerations in selling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.06

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.06 Describe the use of technology in the selling function.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.07

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.07 Describe the nature of selling regulations.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T01.08

(MKT) Standard 20: Selling
[Topic 1] Acquire a foundational knowledge of selling to understand its nature and scope.

MKT-HS.20.T01.08 Determine sport/event features and benefits.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T02.01

(MKT) Standard 20: Selling
[Topic 2] Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

MKT-HS.20.T02.01 Acquire product information for use in selling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T02.02

(MKT) Standard 20: Selling
[Topic 2] Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

MKT-HS.20.T02.02 Explain the use of brand names in selling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T02.03

(MKT) Standard 20: Selling
[Topic 2] Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

MKT-HS.20.T02.03 Differentiate between consumer and organizational buying behavior.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T02.04

(MKT) Standard 20: Selling
[Topic 2] Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

MKT-HS.20.T02.04 Identify emerging trends for use in selling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T03.01

(MKT) Standard 20: Selling
[Topic 3] Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T03.01 Explain the selling process.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T03.02

(MKT) Standard 20: Selling
[Topic 3] Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T03.02 Discuss motivational theories that impact buying behavior.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T03.03

(MKT) Standard 20: Selling
[Topic 3] Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T03.03 Describe factors that motivate people to participate in/attend sports/events.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.01

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.01 Establish relationships with sport/event clients/customers/fans.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.02

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.02 Prospect for corporate sponsors.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.03

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.03 Negotiate sport/event sponsorship contract.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.04

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.04 Sell sport/event sponsorships.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.05

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.05 Follow up with potential corporate sponsors.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.06

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.06 Service sponsors.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.07

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.07 Describe components of automobile insurance .

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.08

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.08 Discuss the nature of health insurance coverage.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.09

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.09 Discuss components of homeowners’/renters’ insurance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.10

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.10 Discuss the nature of life insurance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.11

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.11 Explain the nature of liability insurance.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.12

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.12 Explain the nature of bonds.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.13

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.13 Explain the nature of stocks.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T04.14

(MKT) Standard 20: Selling
[Topic 4] Utilize sales-support activities to increase customer/sponsor satisfaction.

MKT-HS.20.T04.14 Describe the nature of mutual funds.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.01

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.01 Maintain sales standards.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.02

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.02 Establish relationship with customer/client.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.03

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.03 Determine customer/client needs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.04

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.04 Recommend specific product.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.05

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.05 Respond appropriately to prospect's individual personality type.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.06

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.06 Determine prospect's buying motives for use in selling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.07

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.07 Facilitate prospect's buying decisions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.08

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.08 Assess prospect's needs in relation to product offering.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.09

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.09 Propose solution to prospect’s needs/challenges.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.10

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.10 Demonstrate product solution for prospect’s needs.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.11

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.11 Convert customer/client objections into selling points.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.12

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.12 Close the sale.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.13

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.13 Demonstrate suggestion selling.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.14

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.14 Negotiate sales terms/agreement.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.15

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.15 Sell good/service/idea to individuals.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.16

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.16 Sell good/service/idea to groups.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.17

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.17 Explain ticketing and seating arrangements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.18

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.18 Sell tickets.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.19

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.19 Sell venue.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.20

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.20 Explain factors that motivate people to choose a hospitality and tourism site.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T05.21

(MKT) Standard 20: Selling
[Topic 5] Employ sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.

MKT-HS.20.T05.21 Recommend hospitality and tourism services.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.01

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.01 Process special orders for retail sales.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.02

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.02 Process retail telephone orders.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.03

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.03 Process retail sales documentation.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.04

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.04 Sell advertising space in printed and electronic materials.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.05

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.05 Establish barter agreements.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.06

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.06 Calculate miscellaneous charges for retail sales.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.07

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.07 Cultivate group sales.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.08

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.08 Process telephone orders in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.09

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.09 Process special orders in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.10

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.10 Sell gift certificates in hospitality and tourism.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.11

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.11 Process complimentary offers and coupons/discounts.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T06.12

(MKT) Standard 20: Selling
[Topic 6] Implement support activities to facilitate the selling process.

MKT-HS.20.T06.12 Process sales transactions.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.01

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.01 Explain the impact of sales and buying cycles.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.02

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.02 Identify sales methodologies used in sport/event marketing.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.03

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.03 Prospect for customers.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.04

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.04 Conduct preliminary customer/client qualification.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.05

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.05 Conduct pre-visit research.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.06

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.06 Book appointments with prospective clients.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.07

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.07 Prepare sales presentation.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

MKT-HS.20.T07.08

(MKT) Standard 20: Selling
[Topic 7] Understand, perform pre-sales of, and complete the sales process to show command of their nature and scope.

MKT-HS.20.T07.08 Process telephone orders.

Proficiency Scale

The student can ...

1 Beginning

... with help, demonstrates a partial understanding of some of the simpler details and processes (Score 2.0 content) and some of the more complex ideas and processes (Score 3.0 content).

Start

2 Developing

... demonstrates no major errors or omissions regarding the simpler details and processes but exhibits major errors or omissions regarding the more complex ideas and processes (Score 3.0 content).

Simple

3 Proficient

“The Standard.”
... demonstrates no major errors or omissions regarding any of the information and processes that were end of instruction expectations.

Target

4 Advanced

... demonstrates in-depth inferences and applications regarding more complex material that go beyond end of instruction expectations.

Complex

Page: 1 2 3 4 5 6 7 8 9 10 ... 59 (Next)
ALL

S01	S02	S03	S04	S05
S06	S07	S08	S09	S10

S11	S12	S13	S14	S15
S16	S17	S18	19	S20

(MKT) Marketing Education Standards Book

MKT-HS "I can ... statements"

M

MKT-HS.01

MKT-HS.01 Standard 01:

Business Law

Understands business's responsibility to know, abide by, and enforce laws and regulations that affect business operations and transactions.

Standards Structure

Calculation Method for Standards

MKT-HS.02

MKT-HS.02 Standard 02:

Communication Skills

Understands the concepts, strategies, and systems used to obtain and convey ideas and information.

Standards Structure

Calculation Method for Standards

MKT-HS.02.T01.01

(MKT) Standard 02: Communication Skills [Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.01 Analyze company resources to ascertain policies and procedures.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T01.02

(MKT) Standard 02: Communication Skills [Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.02 Employ communication styles appropriate to target audience.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T01.03

(MKT) Standard 02: Communication Skills [Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.03 Defend ideas objectively.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T01.04

(MKT) Standard 02: Communication Skills [Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.04 Handle telephone calls in a businesslike manner.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T01.05

(MKT) Standard 02: Communication Skills [Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

MKT-HS.02.T01.05 Participate in group discussions.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T02.01

(MKT) Standard 02: Communication Skills [Topic 2] Record information to maintain and present a report of business activity.

MKT-HS.02.T02.01 Utilize note-taking strategies.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T02.02

(MKT) Standard 02: Communication Skills [Topic 2] Record information to maintain and present a report of business activity.

MKT-HS.02.T02.02 Organize information.

Proficiency Scale

The student can ...

1 Beginning

2 Developing

3 Proficient

4 Advanced

MKT-HS.02.T02.03

(MKT) Standard 02: Communication Skills [Topic 2] Record information to maintain and present a report of business activity.

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

(MKT) Standard 02: Communication Skills
[Topic 1] Read to acquire meaning from written material and apply verbal skills to obtain and convey information.

(MKT) Standard 02: Communication Skills
[Topic 2] Record information to maintain and present a report of business activity.

(MKT) Standard 02: Communication Skills
[Topic 2] Record information to maintain and present a report of business activity.

(MKT) Standard 02: Communication Skills
[Topic 2] Record information to maintain and present a report of business activity.

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.

(MKT) Standard 02: Communication Skills
[Topic 3] Write internal and external business correspondence to convey and obtain information effectively.